CNBC quoted sources as saying that Warner Bros. Discovery’s bid for U.S. NBA broadcast rights may be comparable to a similar bid from Amazon, but not as high as the bid from NBCUniversal, a subsidiary of Comcast, the largest cable TV group.

Turner Sports, owned by Warner Bros. Discovery, currently jointly owns NBA broadcast rights with Disney's American Broadcasting Company (ABC), and the broadcast contract will expire in 2025.

There are market rumors that NBCUniversal proposed to the NBA, #BTC突破7万大关