Amid the whirlwind of bear markets and bull markets, it's easy to forget that people worldwide are using crypto daily in simple and practical ways. The ‘Crypto Is Better with Binance’ campaign commencing this week spotlights our users and delves into their real-life stories to discover how crypto has positively impacted them in revolutionary ways.

To celebrate the launch of the video content series, we are thrilled to announce the Binance content challenge, Your Content is Better! Building on the theme of the campaign, we would love you to create content that highlights your crypto story too – how you first heard about crypto, how Binance helped you learn about the industry, the products you use the most, what it is about Binance’s SAFU fund that gives you peace of mind, and why crypto is better with Binance – using creative flare to bring your story to life.


Topics and Rewards 

Tailored specifically to content creators, this is an excellent opportunity for every eligible creator to earn up to 1 whole BTC and a share of the $500,000 prize pool in rewards by creating content around the following topics:

  • When you discovered crypto and Binance 

  • Which Binance services or products you mostly use and why you use them

  • A time the Binance products/services positively impacted you 

  • Why it gives you peace of mind that all user assets are backed 1:1 

  • How Binance impacted your confidence in navigating the crypto market 

  • How you used Binance to solve a problem that traditional financial services couldn't address 

  • What you love about the Binance community 

  • Why crypto is better with Binance

  • When you discovered crypto and Binance 

  • Which Binance services or products you mostly use and why you use them

  • A time the Binance products/services positively impacted you 

  • Why it gives you peace of mind that all user assets are backed 1:1 

  • How Binance impacted your confidence in navigating the crypto market 

  • How you used Binance to solve a problem that traditional financial services couldn't address 

  • What you love about the Binance community 

  • Why crypto is better with Binance

How to Participate:

Step 1: 

If you meet the eligibility criteria you are welcome to participate and see if you have what it takes to create the best, most engaging content.  Videos will be assessed on key criteria including creativity, originality, engagement and reach. 

To qualify, participants will need to provide proof of actual followers or, in the event the platform doesn’t display followers such as a website, participants may submit proof of monthly unique users when completing the content submission. 

Step 2: 

Share your creation on any public social media account or platform using the hashtag #CryptoIsBetter. Complete your content submissions here.

The promotion period runs from December 1, 2023, 12:00 (UTC) to December 21, 2023, 23:59 (UTC).

Rewards Structure

  1. For All Qualified creators: Up to 1 BTC in Token Vouchers per User

Each qualified content creator can earn up to 1 BTC in token vouchers categories by creating and sharing original content on their chosen topic (listed above) for the challenge. Binance will evaluate all eligible content submissions against the assessment criteria in each rewards category. Each content submission must attain a minimum number of 500 impressions to count as an eligible content creation.

Creators who do not own a content submission with at least 500 impressions will not qualify for any rewards from this promotion.

  • Content Quality & Creativity 

    • A select panel of judges from the Binance team will evaluate all eligible content creations based on their respective content quality and creativity, and score the overall content submitted by each qualified Binance Affiliate as “Low,” “Good,” or “Excellent.”

    • Content quality rewards are distributed on a first come, first served basis. Once the reward pool is fully distributed, content will not receive a low, good or excellent quality reward, but will still be eligible to win ‘Best Piece’ for the 1 BTC prize.

  • Content Popularity 

    • Binance will measure the popularity of each creator’s content, based on the total number of impressions received by all eligible content submitted during the Promotion Period. The more eligible content pieces there are, the more rewards users will get based on the total number of impressions across their content submissions.

For full terms and conditions, please visit this page