Web3 entertainment company Imaginary Ones has teamed up with fashion brand HUGO to unveil a new denim jacket with web3 functionality. 🧥 Part of the new HUGO BLUE denim line, this product is designed to attract Gen-Z audiences through gaming and metaverse platforms.

Jacket includes a DIY decorating kit with five exclusive patches from HUGO and Imaginary Ones. An NFC tag under the HUGO flower patch unlocks the WebAR experience, allowing fans to customize and share their digital products on social media without a dedicated app.

After customizing their web3 jacket and receiving the Roblox skin, owners will receive $350 in Imaginary Ones' native token, BUBBLE Coin.

Also, NFT owners in the Imaginary Ones community will receive a bonus of 10-30% more BUBBLE Coin for each NFT owned.

Meanwhile, Imaginary Ones continues to strengthen its presence in the web3 gaming community by launching two web3 games, Bubble Rider and Bubble Rangers, in 2023 with in-game NFTs.