According to the latest data from web analytics company StatCounter, Google is losing its dominant position in the North American search market as its market share has dropped to its lowest level since 2009. Meanwhile, Bing and Yahoo achieved gains. remarkable progress.

Google is losing its dominant position

As of April, Google's market share was 79.89%. Bing and Yahoo account for 11.86% and 6.33% market share, respectively. The change comes as Microsoft actively integrates advanced artificial intelligence technology into its Bing search engine. In early 2023, Microsoft integrated the powerful GPT-4 language model into Bing. Thereby helping it provide smarter and friendlier search results. This move has helped increase usage and market share for Bing. There have been more than 1 billion conversations in the 6 months since Bing AI launched.

According to StatCounter, Bing's rise is seen on desktop devices. This is where it currently holds a 10.17% market share compared to just 4.96% on tablets and 0.51% on mobile. Yahoo is also powered by Bing's search technology. They have also benefited from AI improvements by capturing 2.60% of the desktop market share.

Bing's AI Breakthrough

Bing AI's influence was apparent immediately upon launch. Bing AI was announced by Microsoft in March 2023. Just one month after launching new features, Bing surpassed 100 million daily active users. AI-powered search experiences enable users to engage in more natural conversational interactions when searching for information online.

As of May 2023, Bing has expanded AI-powered search to all users after an initial limited period. Broad rollout of new features like image search, the ability to upload photos to ask questions, and a refreshed interface for the Edge browser.

Google's Situation in the New Competitive Landscape

Google remains the dominant force in search both in North America and globally with a market share of 86.99%. But the company has felt its position under threat over the past year. Google's global market share has dropped from more than 93% to its current figure. While Bing increased its presence from about 2.8% to 3.37% over the same time period.

Google is currently improving its own AI search technology to deal with the competition. However, Google's market share is still outstanding, especially on mobile devices. It therefore remains to be seen whether the advantages brought by AI to Bing and Yahoo can reshape the search landscape in the long term.