Recently, a short drama about the cryptocurrency industry has become popular, but what is interesting is that many people don’t understand that there are actually two web dramas, called "Reborn as a Big Boss in the Crypto Industry" and "Back to the Future: I am the King of Bitcoin", which are two different projects TShow2008 and BitRealms. One is good at event marketing, and the other has been filmed and is broadcasting 4 episodes a day and has token airdrops. Both use the same strategy, imitating cryptocurrency celebrities, and the actors try to be as similar to these celebrities from their names to their looks, and the stories are naturally about various stories of getting rich by speculating in cryptocurrency. Let’s review the popularity this time, which can be used as a reference for other project parties;

First of all, the origin of the popularity came from a video of the opening ceremony of a project in "Reborn as a Big Boss in the Cryptocurrency Circle", which used a joke of Satoshi Nakamoto, "Chinese people are smart", and quickly spread in major groups;

At this time, "Back to the Future: I am the King of Bitcoin" has actually been launched for 10 episodes, and airdropping "popcorn nft" to early users through the community can accelerate the number of WatchToEarn's iboss token airdrops;

So the short drama videos that were spread were all "Back to the Future: I am the King of Bitcoin", but everyone mistakenly thought it was "Reborn as a Big Boss in the Cryptocurrency Circle", which made bitcoin The LMS project had to leave a message on various Twitter accounts to correct the mistake, which led to a surge in the traffic of Bitrealms, which quickly reached 500,000 users.

Then "Reborn: I'm a Big Boss in the Cryptocurrency Circle" began to leave messages on various Twitter accounts to remind them that they were different projects, because the short drama had not yet been filmed, and there was even news that the financial contract had exploded, causing the project to fail, so they could only occasionally post some stills.

In the end, it was discovered that the producer of "Reborn: I'm a Big Boss in the Cryptocurrency Circle" was actually Li Erchai Si. Only old Internet people would have an impression of him. He was also considered the first generation of Internet promoters in China, but his reputation was not very good. Among the Internet celebrities he promoted were Guo Meimei and Gan Lulu, etc. You can search for these two people. This person is indeed well versed in the G-spots of netizens and is good at hype. He started hyping the drama as soon as it was launched.

The project of "Back to the Future: I am the King of Bitcoin" is relatively low-key, but judging from the content of the web series, it should be a veteran in the cryptocurrency circle, but he is not good at marketing and just works hard. He only started promoting and launching the series after it was finished, which led to a small number of users in the early stage. Instead, it was helped by peers. The bitrealms platform seems to be very ambitious. There are already several web series online, and games are about to be launched.

Whether the web3 online drama platform can be successful depends on the development of these two projects.