Meme is a game war, a round-robin war.
Value investment is a protracted war.
Meme will hit you unexpectedly, and each time it hits you, it is a different meme, which may be hard to defend against.
Some people react quickly, and when they are hit by a meme, they will quickly fight back.
Some people react slowly, and after being hit by a meme, when they turn around, the meme that hit them will run away!
For value investment, you have to fight it for a long time, and keep wasting time with it...