A few days ago, I also communicated with the team of an exchange and learned about their market strategy. I think it is very interesting. The reason I share it is that even if most exchanges in the market know about this strategy, they will not spend energy to do it.

The other party is a 21-year-old exchange, which is relatively new. It used to focus on the European and American markets. It only switched to the Chinese market last year. They are doing private domain games in Taiwan: cultivating and incubating KOLs, letting KOLs do community education and teach users how to trade.

This sounds like a very idealistic and long-term thing, but the other party did it. More importantly, I learned that the founding team of the other party had served as core personnel in various exchanges, but there is a prerequisite for doing this: having money📍

Because this is a short-term thing that is difficult to get a quick return, but in the long run, the user stickiness will be terrible.

However, there may be some other conflicts of interest involved, so I won’t extend it too much. I just sigh that there are still leaders in the market who pursue long-termism and healthy development of the industry.

In addition, I will extend some of the exchange cooperation methods I usually come into contact with: give you a high rebate. Every time I see this kind of BD, I want to ask: What era is this, brother...

Not to mention users in other regions, at least I think the cost of re-trust for users in our Chinese region is very high. They have been scared by various fake garbage exchanges in the past. High rebates will only attract those who want to make money from users as soon as possible, rather than establishing a long-term win-win relationship (of course, the two are not contradictory, but there are really few users who continue to educate users with extremely high rebates)