Comforts.
In the world of Amazon, McDonald's, Netflix and Uber, no one wants to do things that take effort.
No one wants to give up comfort now to achieve greatness later. Everything in life for them should be cheap, fast, and easy.
Cheap, fast, easy.
Nothing worth coming easy.
Nothing deserves to come quickly.
Nothing deserves to be cheap.
If you're not prepared to walk, you'll never run a marathon.
If you're not willing to write, you'll never publish a book.
If you're not willing to sit on the floor, you won't have a desk at all.
If you are not willing to go to the gym, you will never be physically fit.
If you're not willing to turn off the TV, you'll never read.
If you're not willing to hit the "publish" button, you'll never know if you're any good or not.
If you are not willing to show yourself in front of the camera, you will never be a YouTuber.
If you are not willing to wear old shoes, you will never get new shoes.
If you are not willing to practice piano, you will never give a concert.
If you are not willing to save money, you will never have peace of mind.
If you are not ready to invest, you will never be rich.
If you are not ready to work, you will not make money the way you want.
If you are not willing to be uncomfortable, you will not have the life you want.