Google has implemented an automatic AI summary feature right in search results, helping users access information more quickly and effectively.
The original AI Generated Search Experience (SGE) feature was an experimental feature that users could proactively turn on, first deployed by Google in May 2022 in the US, India and Japan. Then, expanded to more than 120 countries and territories, including Vietnam, in March 2024.
As users enter complex queries, Google's AI analyzes the data and creates a concise summary that displays prominently at the top of the page. Now users can access answers directly without visiting multiple websites.
While beneficial for users, AI summarization can significantly impact website traffic, revenue, and engagement for online businesses and content creators.
Google insists that it only uses AI summaries when it has an advantage over traditional results. Websites need to adapt by optimizing content and diversifying traffic sources.
Industry experts speculate about the long-term effects on website traffic and SEO strategies. Google's adoption of AI shows developments in online information retrieval. Websites need to be agile to maintain visibility in the changing online search landscape.
