The fundamental aspect of Meme is emotion, so I will write this long article in an emotional way. Please hold your nose and read on patiently.

Let me tell you a story that has nothing to do with memes. In 2013, a poor overseas student was fed up with the hard work of selling fish in an ice storage, so he started a sub-landlord business. Being a sub-landlord means buying low and selling high, finding the cheapest lease and the highest rent.

Soon he found that the most profitable business was not renting apartments near the university to international students, but new apartments far away in the Upper North District near the national park. Because of over-construction and local residents' dislike of high-density housing, the rent is extremely low. But it is the best choice for weekend hikers, because camping is full of mosquitoes and there are very few local hotels. A 50% occupancy rate can generate an annual return rate of nearly 220%.

At that time, Airbnb was just emerging, and this loser instantly became a VIP landlord in the local area with nearly 50 houses, and accordingly received a large number of stable orders from the platform. He was not the only beneficiary, there were also more than 4,000 local landlords.

If you have experienced the era of the "O2O" and "sharing economy", you know what happened later. Like Uber, this type of short-term rental was regarded as a "gray industry" by the local government and was indirectly suppressed in various forms.

Fortunately, this country is not North India. Even if the left was in power at the time, landlords still had a say. This loser was one of them. He was so angry that his business was treated unfairly that he organized various offline community gatherings, lobbied local councillors, and even developed his own self-service check-in hardware equipment to help landlords circumvent the city council's review and increase law enforcement costs.

Finally, through Airbnb and Facebook, nearly 10,000 landlords in other cities across the country formed a connection that year, leading to a small but absolutely vigorous movement to legalize short-term rentals in various states. In 2018, with the last state declaring short-term rentals legal, the movement was declared a victory.

This dick is me.

Is this story about Sanxiao?

Essentially, I joined a political movement, which involved: 1. An oppressed group: short-term rental landlords 2. A common interest: short-term rental income 3. A common demand: short-term rental legalization

It brings together tens of thousands of unrelated people to fight for the same goal using various means over a span of years.

What makes us overcome the cynical mentality of "less is more" and "mind your own business" and take a step beyond our own interests and join the "struggle"?

First, it’s the emotion, the “Why?”

Secondly, it is interests, the reason why we have to fight

Finally, it is the sense of achievement. I believe that few people have ever participated in sports, but when you participate in it and gain recognition from other (foreign) participants (a disguised sense of status or power), that feeling is not something that I can get with the $40,000 income from a house a year.

What does this have to do with MEME?

These three points together actually make up a meme. A great meme coin is itself a political movement of varying sizes.

It cannot be simply explained by the term "meme" in communication studies. "Meme" is more of a communication medium, and a great meme coin must lead to certain results and purposes, allowing a group to participate in expressing common demands due to a certain interest.

The simplest method is to do as PEPE or SHIB did in the past. The memes themselves do not carry any demands, but they are launched fairly on the chain to allow everyone (the oppressed people who were previously scared of being cut off by the dealers or VCs) to participate, and to pull up the market by live broadcasting the K-line (making money for common interests), so that everyone can participate in the PVP of watching the market, and finally rush to Binance (common demands).

This live broadcast of the on-chain market-pulling software and the process of pushing big Vs to passionately spit shit online is itself a micro-political movement. The key to the success of a political movement is whether it is strong enough and broad enough to unite a group of people with common interests. (Think about you rushing to $slerf yesterday)

This is why we usually feel the strength of the so-called meme: some memes make us feel "Wow, people are so cool", "Wow, Slerf is a big movie plot", "BITCOIN is cult enough", while other memes are just ordinary and pass by.

Memecoin is a sociological revolution

Until now, there are still VCs with the halo of "big institutions" criticizing Meme Coin, believing that it eliminates the meaning of all projects and disrupts the valuation system. I can only say that they are either unwilling to accept that their bags have faded, or they are simply too narrow-minded.

You can clearly know the valuation of Nvidia and Tesla on Nasdaq. You can also apply valuation data models to a new project in the VC market based on the track, team, and data.

But I ask you, how do you price a social movement?

How do you price MAGA, the Five Star Movement, Brexit, Taiwan 519? How do you price the Airbnb legalization movement that I participated in?

Meme coins are essentially the first time that humans have achieved pricing and monetization of political movements. They are the shortest path to unify the common interests of people in a movement.

Think about why your project cannot beat the meme. It may not be because others are better at promoting, but because you have a low vision: you are at best a technological micro-innovation, while the other side is a social revolution.

Why Chinese people are generally not good at using Meme coins

If you can’t do it well, it’s either because there’s something wrong with your “skills” or your “principles”.

First, in terms of "technique", many Chinese teams are relatively far away from the core interest circle of the big ecosystem, unable to form collusion on a larger resource dimension, and unable to use effective communication paths. To put it bluntly, without a communication path, they cannot do insider information trading.

This is not necessarily the team's fault. To be honest, many foreign memes are not necessarily better than Chinese ones in terms of concept and material selection.

The second point is the issue of "Tao": Chinese people who grew up and received education generally have no experience in participating in politics, let alone participating in organizing political movements.

But many foreigners are different, they have been exposed to politics since childhood. Many big memes such as babydoge and Bonk are Chinese teams, but some things cannot be cultivated overnight.

This is the drunken mumbling of an older meme player who once participated in street politics. If you are not satisfied with starting a "Bot Pig Killing Plate" and want to have your own masterpiece, I hope the above information will be helpful to you. #BOME #ETH #BTC #WIF #ETH