Starbucks Odyssey Beta, which is part of Starbucks' efforts to integrate the crypto world with its loyalty program, will close on March 31, 2024.
This closure was also followed by the closure of the Starbucks Odyssey Discord server on March 19. Starbucks stated that they will continue to consider the community in the evolution of this program and are working to have a place for members to connect in the future.
The Future of Starbucks on Web3
Despite the end of the Odyssey program, Starbucks apparently hasn't closed the door to further exploration in the Web3 space. Odyssey's experience has provided valuable lessons on how to build community and loyalty in the new digital era.
With the Odyssey program closing, Starbucks may be preparing for the next step in its Web3 journey.
