Pavel Durov pumped up TON by 30% after the announcement of rewards for Telegram channels

From the beginning of March, the Telegram Ads platform will be available to all interested advertisers in more than a hundred new countries. Users from these countries will receive 50% of the income that the messenger earns from advertising in their channels. Payments will be made in the TON cryptocurrency, which has grown by approximately 30% since this announcement.

Durov noted that Telegram channels generate 1 trillion views monthly, but only 10% of them are monetized using the Telegram tool

Ads.

To ensure speed and security of payments, Telegram will use exclusively the TON blockchain. Advertising will be sold for $TON, and a share of the revenue will be distributed among channel owners.

Users will be able to cash out the received coins or invest them in the development and promotion of their channels.

It is important to note that the monetization program will not be available in Russia and other CIS countries, since the Telegram advertising model has been successfully operating there since 2021.