According to the Daily Planet, Pudgy Penguins announced that its Pudgy Toys line has been launched in 3,100 Walmart stores across the United States, following its successful debut in Walmart stores in September 2023. Pudgy toys will range in price from $2.99 ​​to $11.97, and the new line will include 30 different toys, including Lil Pudgys Igloo collectibles and action figures, all exclusively available at Walmart. In addition, through the introduction of OverpassIP, holders who submit Pudgy Penguins for licensing will receive royalties included in the new expansion.