Visa launched web3 rewards loyalty program

Payments giant Visa has launched its web3 rewards loyalty program through a partnership with SmartMedia Technologies.

Customers will receive digital wallets to collect tokenized tickets, loyalty coins, digital collectibles and other perks from brands that can be used for virtual and physical experiences.

Users do not need in-depth knowledge of blockchain technology to redeem rewards. SmartMedia Technologies powers Visa's new web3 loyalty platform and has previously worked with companies such as American Express, Unilever and Burberry.

The SmartMedia Technologies CEO believes the new collaboration with Visa is redefining the exchange of value between brands and consumers in the world of mobile payments. #Web3 #Visa