Binance announced that it will launch Binance Wealth, the first cryptocurrency exchange technology solution for wealth managers. Binance Wealth allows wealth managers to oversee the onboarding process for their new clients and make investment recommendations, allowing their new clients to receive strong support while retaining full control, similar to traditional wealth management.

Binance Wealth was designed by Binance’s global industry-leading team of cryptocurrency and traditional finance experts to significantly lower the entry barrier for wealth managers and their high-net-worth clients seeking crypto asset investments.

“As investors around the world recognize the potential of crypto assets, we are responding to requests from wealth managers and their clients for a solution that makes it easier to access cryptocurrencies,” said Catherine Chen, Head of VIP and Institutional at Binance. “Unlocking capital inflows is key to making crypto assets mainstream, but the private wealth sector has long lacked traditional infrastructure to access cryptocurrencies. Binance Wealth will lower the barrier to entry for more market participants to enter this new asset class and help bridge the gap between crypto and traditional finance.”