According to TechFlow, on September 12, executives of institutional staking company Attestant said that Ethereum needs to improve its marketing strategy to attract Wall Street investors, and believed that its true value will gradually emerge.

Attestant Chief Business Officer Steve Berryman and Strategic Advisor Tim Lowe said they remain bullish on Ethereum despite low demand for Ethereum ETFs in the United States and poor ETH price performance.

Lowe believes that Bitcoin has captured the attention of institutional investors with its simple positioning as "digital gold". Ethereum, through improved marketing and unified value proposition, is expected to attract institutions seeking diversified investments.

Berryman said that if a staking mechanism can be introduced in ETFs, it will make Ethereum more attractive to investors. Currently, the U.S. Securities and Exchange Commission (SEC) has not approved ETFs that include staking functions, mainly due to factors such as liquidity.

Lowe also pointed out that Ethereum's economic model is superior to Bitcoin. He explained that paying ETH gas fees will reduce the circulation, and the amount of Ethereum issued each year is less than Bitcoin, which is more attractive to long-term investors who focus on value.