According to BlockBeats, on August 30, Aptos Labs announced a strategic investment in the Web3 social interaction stack Mereo. The collaboration aims to revolutionize fan engagement in the music industry and address the issue of asset reselling within the sector.
Mereo leverages soul-bound digital assets to help artists directly allocate real assets such as tickets and merchandise to loyal fans, thereby combating asset reselling related to intellectual property. This partnership prioritizes fan reputation and genuine interaction, enhancing the fan culture experience.
