According to ChainCatcher, Web3 data protocol 'Fermi' announced a strategic partnership with 'Hubon', a rental brokerage company specializing in living environment appliances, on the 11th. Fermi allows users to obtain ownership of data through 'PDS' and 'Blockchain Storage BFS', encrypting and controlling personal data. Its goal is to get rid of marketing that relies on existing third-party data-based advertising and implement a user-centric advertising ecosystem.