According to BlockBeats, on July 2, Polkadot invested $37 million in publicity in the first half of 2024 to attract new users, developers and businesses. Among them, $10 million was used for advertising/sponsorship, $4.4 million was used for influencers such as Internet celebrities, and $4 million was used for digital advertising. Despite this, the community said that Polkadot seemed "invisible" on X and other platforms.