According to Odaily Planet Daily, NFT project Azuki announced that it has hired veteran entertainment executive Steve Chung as chief operating officer. Chung's goal is to use his expertise in Hollywood and Silicon Valley to expand Azuki's fan base and revenue, and the company is looking to expand its business beyond digital collectibles. Prior to joining Azuki, Chung worked at Fox and served as chief global officer of Korean entertainment giant CJ ENM Entertainment.