According to Foresight News, Steve Yun, Chairman of the TON Foundation, and John Hyman, Chief Investment Officer of Telegram, delivered a speech entitled "Crypto Change in the Telegram Ecosystem". Steve Yun said that Web3 has problems such as complex user experience, lack of simple onboarding methods, no viral marketing, and no distribution channels in large-scale adoption, and TON has solved these problems to a certain extent by integrating wallets, Mini Apps, simple entry mechanisms, and Telegram ads in Telegram.

An onboarding layer is needed between Web2 and Web3, which requires simple mechanisms (such as Click-to-Earn), social virality, and gamification (such as Play-to-Earn, Learn-to-Earn, and Use-to-Earn). Viral applications combined with the Web3 economy can achieve mass adoption. The TON Foundation's goal is to get 30% of Telegram users onboard Web3 by 2028.

John Hyman said, "Our relationship with the blockchain community is symbiotic, and we are now at the forefront of developing many applications. FRAGMENT can buy and sell usernames, and Telegram username sales have exceeded $350 million since its launch. Telegram is becoming a Mini App development center, and currently has 360 million active users per month using Bots and Mini Apps."