The UK’s Financial Conduct Authority (FCA) has released meme coin marketing guidance for financial services companies and social media influencers, CryptoPotato reported. The guidance stresses that any marketing activity should be transparent and not misleading. The FCA requires "financial influencers" to obtain approval from an appointed representative of the FCA before posting ads or memes about financial products and services. Promoting financial products without approval may constitute a crime. The FCA reminds consumers to be vigilant against misleading advertising and scams online. In addition, the FCA stated that meme coin marketing is particularly popular in the cryptocurrency field, with platforms such as Telegram and Reddit being popular platforms for cryptocurrency-related meme marketing.
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UK financial regulator issues guidelines for meme coin marketing, calls for transparency and compliance
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