According to Odaily Planet Daily, OpenAI held meetings with film and television industry giants such as Paramount, Universal and Warner Bros. to demonstrate its video generation technology Sora model. CEO Sam Altman and COO Brad Lightcap introduced the Sora model to executives. OpenAI is seeking input from movie studios on how to promote Sora, people involved in the meeting said.
OpenAI's "show of goodwill" comes at a delicate moment in Hollywood. Last year's months-long strike ended with the Writers Guild of America and the Screen Actors Guild winning groundbreaking protections for artificial intelligence in their contracts. This year, with contract negotiations underway for the International Federation of Theatrical Stage Employees, artificial intelligence is expected to become a hot-button issue again. Sources said that some film companies seem to be open to using Sora in future film and television content production, but specific licensing and cooperation matters have not yet been discussed.
