According to Golden Finance, Rick Rieder, BlackRock's global fixed income chief investment officer (CIO) and global allocation director, said that BlackRock's current exposure to Bitcoin is very small, but this may change as public attitudes change, and the company's investment portfolio may gain more Bitcoin exposure in the coming years. He said: "Time will tell whether it will become an important part of the asset allocation framework. I think people will become more and more accepting of it over time."
Rieder also said: "As more and more people adopt Bitcoin as an asset, we believe its upside potential is real, which has been recognized recently."