According to a TechFlow news report on January 8, Thumzup Media Corporation (NASDAQ: TZUP), a social media brand and programmatic marketing solutions company, announced that it has purchased 9.783 Bitcoins for approximately $1 million, at an average price of $102,220 per coin. The Coinbase Prime platform serves as the custodian, providing self-custody wallet services for Thumzup's BTC. The announcement stated that the company's management is requesting the board's authorization to hold up to 90% of its liquid assets in Bitcoin to facilitate ongoing purchases of Bitcoin, as part of its financial asset strategy announced on November 15, 2024. Thumzup expects to begin paying gig-economy workers in BTC in the coming weeks, in compliance with all applicable laws and regulations.