The rise in corporate Bitcoin adoption marked 2024. According to data provided by Bradley Duke, Bitwise executive and co-founder of ETC Group, corporate treasuries went from holding 262,632 BTC at the end of 2023 to 591,158 BTC by the end of 2024.
This increase, more than doubling, shows a trend that, according to Duke, is just beginning and promises even greater expansion in 2025.
MicroStrategy dominates corporate bitcoin reserves in 2024
Michael Saylor-led company MicroStrategy has positioned itself as the leading player in corporate Bitcoin acquisitions. In 2024, the company purchased 258,000 BTC for a total of $22 billion, representing approximately 80% of all corporate Bitcoin acquisitions during the year.
Over the past 12 months, Bitcoin reserves in corporate treasuries have more than doubled. Source: Bitwise
With a total of 447,470 BTC in its possession, MicroStrategy not only stands out for its accumulation, but also for the financial impact generated for its shareholders. Valued at US$ 14.06 billion.
By 2025, Saylor's company has already purchased Bitcoin.
MicroStrategy acquired 1,070 BTC for ~$101M at ~$94,004 per bitcoin and achieved a BTC yield of 48.0% in Q4 2024 and 74.3% in FY 2024. As of 01/05/2025, we own 447,470 BTC acquired for ~$27.97B at ~$62,503 per bitcoin, Saylor said.
This move is part of a more ambitious plan that seeks to allocate $42 billion to Bitcoin acquisition over the coming years.
New accounting rules boost bitcoin adoption for corporate reserves
The change in accounting rules established by the Financial Accounting Standards Board (FASB) may further reinforce this trend.
In the case of MicroStrategy, the impact is already visible: its Bitcoin stockpile generated an appreciation of US$3.85 billion in the first quarter of 2025. This equates to US$642 million in daily accounting gains.
Other companies are also beefing up their Bitcoin holdings. For example, Japanese firm Metaplanet plans to increase its holdings from 1,762 BTC to 10,000 BTC by 2025. Similarly, Kurltechnologg recently acquired 213.43 BTC for $21 million, doubling its total to 430.61 BTC.
The outlook is promising for corporate adoption of Bitcoin. An asset that will continue to grow driven by its acceptance as a reserve asset and the accounting advantages offered by new regulations.
This renewed interest is certainly reflected in MicroStrategy’s performance on the stock market, which is up 30% so far this year, recovering some of the ground it lost after a 45% drop.
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