A global survey conducted by Binance gathered opinions from 27,230 exchange users about the current crypto market and their expectations for the future. With respondents from different regions, such as Asia, Europe, Africa and Latin America, the survey pointed to regulatory optimism, the growth of AI tokens and the popularity of memecoins as the main trends for 2025.
2025: A year of increased regulation and adoption
The study revealed that 19% of participants expect significant advances in sector regulation in the next 12 months, while 16% believe in an increase in the presence of financial institutions and traditional investors. In addition, 16.5% foresee an expansion in the use of blockchain in real applications.
Binance has already distinguished itself in this context by recently obtaining a securities brokerage license in Brazil, becoming the first crypto exchange authorized as a financial institution in the country. This advancement reflects the central role of regulation in the expansion of the market and creates a safer and more transparent environment for users. In the same vein, Binance has also achieved regulatory milestones in Argentina, consolidating its presence in Latin America.
AI Tokens: Taking center stage in 2025
With 24% of respondents betting on AI tokens as a market driver, this category stands out for its growth potential. These assets combine artificial intelligence with blockchain to perform complex tasks such as data analysis and automation, enabling the creation of monitorable and monetizable ecosystems. The technology behind AI tokens has attracted interest due to its ability to transform data and interactions into valuable assets.
Memecoins: enthusiasm and caution
Memecoins continue to lead in popularity, being the most held category by 16% of respondents. Bitcoin (14.5%) and BNB (14%) come in close behind. Despite the enthusiasm, Binance Research warns of the volatility of this type of asset. According to the report, while some memecoins have gained engaged communities, most face sharp declines in trading volume.
Profile of new investors
The survey also revealed the diverse profile of the crypto community. Around 45% of users entered the market in 2024, while 42% already have between 1 and 5 years of experience. Despite the growing adoption, the allocation of wealth to crypto assets is conservative for many, with 44% dedicating less than 10% of their wealth to the sector. Trading remains active, with 31% of participants trading daily.
Motivations such as rapid appreciation (22.4%), financial independence (19%) and ease of transactions (17%) were highlighted as the main reasons for investing in the crypto market.
Preferred Binance Products
Among Binance's services, Spot trading leads as the most used, with 26% of users. Binance Earn, a tool for increasing crypto earnings, comes next with 25%, while Binance Convert, which simplifies crypto conversions, is chosen by 17%.
This research reinforces the optimistic outlook for the crypto market in 2025, highlighting a sector in transformation, driven by technological innovation, increased regulation and new investors.
The article Memecoins, AI tokens and optimism in 2025 are highlights of Binance research appeared first on BeInCrypto Brasil.
