The PENGU token of Pudgy Penguins increased by 13% despite a drop in NFT sales.

The NFT sales of Pudgy Penguins have sharply decreased by 52% in the past week, while the native token of Pudgy Penguins, PENGU, rose by 13% on January 5, becoming one of the best-performing tokens in the cryptocurrency market.

At the time of publication, PENGU was trading at $0.040, marking a 250% increase since its launch on December 17. Initially launched with a market capitalization of $2.8 billion, this token has decreased to $2.5 billion, according to CoinGecko.

Some large holders are cashing out, taking advantage of the price surge. The blockchain analytics platform Lookonchain reported that a new wallet withdrew 84 million PENGU — worth $3.13 million — from Binance on January 4.

According to data from CryptoSlam, although the price of PENGU has risen, the NFT sales of Pudgy Penguins have dropped by 52% in the past seven days.

Berko Crypto, the community head at Pudgy Penguins, stated on January 3: "In just the first few days of 2025, the Pudgy penguin has had billions of GIF views, the Telegram sticker test has sold out in record time, and hundreds of thousands of new penguins have real stakes in the game, with viral campaigns on Instagram and TikTok."

Pudgy Penguins continues to attract public attention, partly thanks to its GIF and sticker viral strategy. The project has recorded over 1.1 billion views for its stickers and GIFs in the first five days of January.