Morgan Stanley plans to offer crypto trading services through its E-Trade platform.

With Trump assuming office as president, the regulatory environment in the cryptocurrency market is expected to become more flexible, increasing financial institutions’ interest in cryptocurrencies. Bitcoin is currently trading above $96,000.

Cryptocurrencies had a strong start to the first business day of 2025, with Bitcoin rising to the $97,000 mark. While the losses in altcoins have not yet been fully recovered, the recent rally is promising for investors. Also, at the time of writing, another big news came from the sector.

Morgan Stanley and the Cryptocurrency Move
Trillion-dollar asset managers and banks are increasing their interest in cryptocurrencies. BlackRock and other major firms have created a huge market with spot Bitcoin ETFs in the last year. Professional investors are now buying billions of dollars worth of Bitcoin and are making these purchases through firms such as JPMorgan, Coinbase Prime, and BlackRock.

Now, Morgan Stanley plans to offer options for Bitcoin and other cryptocurrencies through its E-Trade platform. According to The Information, Morgan Stanley’s platform will also serve investors with cryptocurrency services.

The move is driven by the inauguration of Donald Trump as president and the expectation of regulatory clarity in the cryptocurrency market. According to Morgan Stanley officials, cryptocurrency regulations are expected to become more flexible under the Trump administration. This could lead to other major financial firms focusing on the cryptocurrency space.