If you ask what is the biggest difference between this bull market and the previous one, the answer is probably the rise of MEME coins.

This is the era of MEME. Every public chain needs a trump card MEME coin to support the scene, just like a band needs a lead singer and a team needs star players. They are the "face" of the public chain. The trump card MEME coin can not only bring more attention and liquidity, but also ignite the enthusiasm of the community, soaring the sense of participation and discussion.

From the perspective of the public chain, supporting several MEME projects is not only a creative "marketing", but also a survival strategy. Take the most typical Solana's road to revival, which can be called a "textbook case". After the FTX crash, Solana, as a member of the same faction as SBF, was implicated in the interests, and the price of the currency was once brought to the bottom. At the lowest point, one SOL fell to 8 US dollars. When everyone thought that Solana was about to cool down, Solana launched the Saga Web3 mobile phone at the end of 2023, and each mobile phone came with 30 million $BONK tokens. Because $BONK rose sharply at that time, the value of the $BONK given away exceeded the selling price of the phone itself.

This wave of operations has shown some signs of Solana's MEME season explosion. $BONK, $ZERO, $COQ, $!knoB, and $WIF have become hot topics in the community. However, the climax of all this was at Solana's annual conference Breakpoint. When Solana co-founder Anatoly took the stage in a green dinosaur suit and introduced himself as "I am Anatoly, a silly dragon", the audience burst into laughter. This sentence has become a classic stalk in the Solana community. The rising "$SILLY" became a god in one battle and became Solana's first generation "official MEME".

Since then, Anatoly has become a MEME promotion ambassador, and has been enthusiastically supporting various MEME coins on Solana. His retweets and interactions directly brought huge traffic support to these projects, and ultimately promoted a significant increase in Solana's community activity and transaction volume, making great contributions to the recovery of the public chain.

Recently, BNB Chain seems to have “stole” Solana’s gameplay. Since CZ was released from prison, Binance has launched several BNB Chain-related MEME coins and DeFi tokens.

Let’s talk about today’s protagonist. The MEME coin on Tron is none other than $SUNDOG. In fact, in August this year, with the launch of SunPump, the MEME coin market on Tron has already ushered in a wave of enthusiasm. The most dazzling star among them is none other than $SUNDOG. However, even after 4 months, this “Sun Dog” is still very strong and plays the role of “the face” of the trump card MEME on Tron.

"Sun Dog", the "ace face" of TRON MEME

Among all the tokens launched on the SunPump platform, $SUNDOG is the undisputed "top seed" and its performance has always been the best.

On August 12 this year, the TRON ecosystem DEX SUN.IO launched SunPump, injecting new vitality into the TRON ecosystem. With a large number of MEME projects rushing to go online, the platform is very lively.

However, among these projects, $SUNDOG's performance was particularly eye-catching, with its market value easily exceeding $40 million on the day of its launch. Then, within just three days of its launch, $SUNDOG once again surpassed the $100 million market value mark, achieving victory in the TRON MEME "breakout battle" and becoming the focus of market attention.

Not only did Sundog perform strongly in the first few days after its launch, its superior performance lasted until the end of August, when the SunPump platform entered its most prosperous period, and $SUNDOG once again demonstrated its strength as a top MEME coin.

During the three days from August 20 to 22, the 24-hour revenue of the SunPump platform even surpassed Solana's well-known MEME coin platform pump.fun, becoming the focus of heated discussion in the industry at the time. $SUNDOG not only performed well, but also became the leader in terms of growth, leading the market trend together with FOFAR and SUNCAT. Among them, $SUNDOG's growth rate was far ahead, firmly earning the title of "leader".

This wave of enthusiasm has not faded with the passage of time. As of the time of writing, $SUNDOG still tops the list of SunPump platform rankings. Whether it is the 24-hour trading volume or the market value ranking of MEME coins, $SUNDOG has shown an overwhelming advantage.

Specifically, $SUNDOG's market value is more than four times that of the second-ranked project, and its trading volume is more than twice that of the second-ranked project, forming a fault-like gap. Such performance not only highlights the market appeal of $SUNDOG, but also fully demonstrates that its community foundation and investor confidence are at the top level in the industry.

Want to further appreciate the popularity of $SUNDOG? We can find another impressive data through Dexscreener's transaction data: whether it is 1 hour, 6 hours or 24 hours of transaction data, $SUNDOG's transaction volume always ranks first. Other MEME projects seem to be eclipsed in these data dimensions.

A number of TRON MEME coins that emerged on the SunPump platform at the same time as $SUNDOG, such as $FOFAR and $SUNCAT, also had impressive performances at one point, but overall, these projects appeared somewhat weak and ineffective in their subsequent development.

How does $SUNDOG continue to seize the high ground?

Looking closely at the trends and actions over the past four months, although $SUNDOG has weakened in price action, its market actions have always been intensive and efficient.

On November 20, 2024, $SUNDOG sponsored the first Liberland National Debate Championship together with SunPump and Huobi HTX. The event attracted top debaters from all over the world to discuss the future of Web3 and MEME coin markets. By partnering with Liberland, a micro-nation that symbolizes freedom and decentralization, $SUNDOG further demonstrated its support for the Web3 ecosystem and successfully attracted a large number of new audiences.

On December 2, $SUNDOG announced a partnership with Myrrha Labs to jointly explore more possibilities for MEME coin technological innovation. This partnership aims to combine the strengths of both parties, redefine the technical boundaries of MEME coin, and inject more vitality into the ecosystem.

On December 4, $SUNDOG announced a partnership with Zebec HQ to launch a payment card called $SUNDOG Card. This payment card allows users to directly use $SUNDOG tokens for daily consumption, extending the use of MEME coins from transactions to life services. This innovative move not only improves the practicality of $SUNDOG, but also demonstrates $SUNDOG's forward-looking thinking in expanding the Web3 ecosystem.

In terms of brand marketing, $SUNDOG has also set its sights on Premier League fans, with its advertising banners appearing in England's most iconic football stadiums, including Liverpool's Anfield, Chelsea's Stamford Bridge, and Manchester City's Etihad Stadium. Through this high-profile cross-border promotion, $SUNDOG has not only attracted the attention of millions of football fans, but also closely integrated its brand image with entertainment, sports, and crypto culture, further expanding its global influence.

You know, this is usually a big marketing campaign that only trading platforms would do, which is very rare in the MEME coin market. In the past two weeks, the market has stepped up its actions and launched multiple trading platforms.

First, at 7pm (Korean time) on December 5, 2024, $SUNDOG landed on Bithumb, South Korea's top crypto trading platform, and officially entered the Korean market. As one of the most regulatory compliant and influential trading platforms in the Korean market, the listing of Bithumb not only greatly increased the popularity of $SUNDOG in South Korea, but also further consolidated its global credibility.

To celebrate the listing, $SUNDOG launched a large-scale trading competition with a prize pool of up to 1,250,000 $SUNDOG. This event attracted the participation of countless veteran traders and novice investors, causing a huge response.

Not only has $SUNDOG become more discussed and popular in the Korean crypto community, firmly occupying the market's hot spots, but its trading volume has also soared rapidly. On December 6, 2024, $SUNDOG's single-day trading volume exceeded US$225 million, setting a record high.

After landing on Bithumb, South Korea’s top crypto exchange, $SUNDOG was listed on OKX’s perpetual contract trading (Perps) on December 11, and officially opened at 10:15 am UTC.

In addition, $SUNDOG has also strengthened its interaction with coin holders through a series of community activities: 1. Gate.io MEME Carnival Task2Earn event: rewards participants for completing tasks, such as joining the community, forwarding content, etc., which stimulates the vitality of the community; 2. GateCard x $SUNDOG event: a five-day trading competition, providing a $1,600 bonus to encourage users to trade actively; 3. Coinone trading competition: From December 11th to 13th, $SUNDOG held a trading ranking competition on Coinone, providing 16,000 $SUNDOG rewards, further enhancing its exposure in the Asian market.

TRON: A new arena for MEME

Behind this series of actions, $SUNDOG's performance is not only a benchmark for the TRON MEME coin ecosystem, but also a vivid reflection of the value of MEME coins in the entire public chain ecosystem. From technical cooperation to market promotion, from community interaction to high-frequency trading, $SUNDOG is proving with actions that MEME coins are not only a "laughing point", but also an important engine to promote the prosperity of public chains.

This also forces us to re-examine the strategic layout of TRON, a mainstream public chain. Through $SUNDOG, TRON not only established its own MEME coin culture, but also laid a solid foundation for the long-term development of its ecology. Can the success of $SUNDOG bring greater breakthroughs to TRON? We might as well find the answer from Justin Sun's evaluation of $SUNDOG and TRON's overall planning.

In the related reading (After SUNDOG increased 1,000 times, what does Justin Sun think of SunPump and MEME track?), Justin Sun also mentioned that "SunPump will reshape the MEME ecosystem" and "In the TRON ecosystem, there are already many well-known MEME coin projects including $SUNDOG, which have attracted a lot of attention and participation from users."

As a partner of SunPump, Justin Sun and TRON officials obviously play an important role in promoting the development of $SUNDOG. SunPump even made a strategic investment in $SUNDOG. As we mentioned at the beginning, the activity of MEME currency can not only ignite community enthusiasm, but also an important driving force for the prosperity of public chains. Judging from the performance of $SUNDOG, this strategy has clearly paid off.

The success of $SUNDOG is also inseparable from its name - this ticker name is full of humor and self-deprecation, directly mocking Justin Sun. This naming method with the potential to go viral is undoubtedly easier to remember, and it also adds a unique cultural label to TRON's MEME ecosystem.

In fact, an excellent MEME coin is often not only a collection of jokes and memes, but also needs a strong public chain cultural attribute. A name can remind people of the public chain ecosystem it is in; a MEME project can become the representative symbol of this public chain. This deep binding not only improves the recognition of MEME coins, but also injects more potential into its future development. From this perspective, $SUNDOG is undoubtedly very successful and full of potential.

Back to the bigger picture, Tron itself is still an important player in the current crypto industry. In this round of bull market, Tron hit a record high earlier than Ethereum (ETH), the number of active addresses is second only to Solana, and TVL (total locked volume) ranks third. At this time, Solana began to appear a little "involuted" due to the fierce competition of MEME coins, and Ethereum was constrained by high gas fees and relatively slow transaction speeds. Against this background, Tron has gradually become a new battlefield worthy of attention for MEME coin enthusiasts.

Perhaps the success of $SUNDOG is not only a brilliant performance of the TRON ecosystem, but it is also likely to become a banner of TRON in the MEME coin track. In the future, can it truly bring sustained prosperity to TRON like $BONK did to Solana? It is worth waiting and seeing.