Author: Jesse Coghlan, CoinTelegraph; Translated by: Deng Tong, Golden Finance

Celebrity-themed crypto tokens had a fleeting moment in 2024, with public figures hoping to cash in on their fame as cryptocurrencies steadily rose.

However, the fleeting 'celebrity Meme coin' has seen the value of the token plummet or drop significantly from its peak since launch.

Let's take a look at those meme celebrity tokens that have disappeared without a trace in 2024.

Caitlyn Jenner's JENNER

Former Olympic athlete Caitlyn Jenner launched her eponymous Caitlyn Jenner (JENNER) token through the Solana memecoin launcher Pump.fun at the end of May.

This release was overshadowed by chaos, as many believed Jenner's X account had been hacked.

Even the now-deleted video that ensured she wasn't hacked is considered deepfake, as other celebrities, including Jenner's former stepdaughter Kim Kardashian, have faced severe crackdowns from the SEC for promoting cryptocurrencies.

Bubblemaps stated that in later celebrity token launches, a batch of wallets held a quarter of the token supply and sold out early, netting $500,000.

Jenner blames Arora for the early price drop of the token, claiming he deceived her team. She then launched the token on Ethereum, which CoinGecko says has now essentially lost all its value, down 98.5% from its peak.

In November of last year, Jenner faced a class action lawsuit for promoting these tokens, with allegations that she and her manager Sophia Hutchins 'fraudulently solicited financially immature investors [...] to purchase unregistered securities.'

Mother Iggy

Australian rapper Iggy Azalea (real name Amethyst Kelly), known for her hit single (Fancy) a decade ago, launched the popular Mother Iggy (MOTHER) token in May, which is reportedly part of a controversial series of celebrity token launches initiated by Sahil.

MOTHER was launched after Azalea accused Arora of using her likeness to launch the token. According to CoinGecko data, MOTHER peaked at 23 cents in early June but has since dropped about 87%, trading around 5 cents for most of the year.

MOTHER briefly broke through 20 cents shortly after its launch but has since failed to rise again. Source: CoinGecko

This is not due to Azalea's lack of effort. She—or someone on her team—has made posting about the token a full-time job, with countless posts about the token daily on X and Telegram.

The now-retired rap star also attempted to give the Meme coin 'utility' by launching an online crypto casino called Motherland days before Christmas, which accepted the token, and relaunched her telecom company Unreal Mobile, which accepted MOTHER for its phones and plans.

Crypto analysis firm Bubblemaps claims that MOTHER saw internal activity at launch, with a handful of wallets purchasing 20% of the supply before the announcement by Azalea, then immediately dumping the wallets for a profit of $2 million.

Earlier this year, lawyers indicated that U.S. residents Azalea and other American celebrities could face conflicts with the local SEC, which claims that most crypto tokens are securities.

Hawk Tuah (HAWK)

Haliey Welch rose to fame in June after launching the controversial Hawk Tuah (HAWK) Meme coin, with her slogan gaining popularity again.

HAWK launched in December, and Bubblemaps analysis indicated that internal wallets purchased the token and then dumped a large number of tokens at launch.

Welch denied her team's involvement in any insider activities, but by then, HAWK had become a public relations nightmare, with community comments on her X posts indicating that the token was already a bust.

She 'copied and pasted' HAWK's token distribution and issuance timeline.

Welch and her token team—including Alex Shultz, aka 'Hollywood Doctor,' who runs a cryptocurrency consulting firm for celebrities called Memetic Labs—subsequently conducted a live stream on X, which was broadcast by YouTube investigator Stephen Finders, aka Coffeezilla.

The live stream was later removed from X.

Sharks began to position themselves in this farce, and lawyers targeted HAWK buyers, filing a class action lawsuit against Shultz, OverHere, its founder Clinton So, and the organization behind the token, Tuah the Moon Foundation, on December 20.

Welch issued a public statement for the first time since the release on December 20 to avoid being mentioned in litigation, stating that she is assisting with the class action lawsuit regarding the tokens and urging HAWK holders to contact the law firm leading the lawsuit.

Other celebrity Meme coins

This year, more celebrities are allegedly promoting tokens, but these tokens have since fallen from their peak and have been accused of large-scale insider trading, among other things.

The artist Jason Desrouleaux's eponymous token Jason Derulo (JASON) also followed a similar release pattern, experiencing a price crash and allegations of internal allocations.

JASON has fallen more than 98% from its peak, with Derulo last posting about the token in September, having not posted about it in the previous two months.

American rapper Cardi B (Belcalis Cephus) launched her WAP (WAP) token in October.

WAP has dropped 99.7% from its peak and has been accused of allocating more than half of the tokens to insiders. So far, Cardi B has only posted about the token approximately 5 times on X.