Article reprint source: TechFlow
Original author: Binance
Original translation: TechFlow
Key Takeaways
Binance recently completed a global user survey where 27,230 users shared their thoughts on the current crypto market and their outlook for 2025.
19.39% of respondents believe that cryptocurrency regulation will be stricter in 2025, while 23.89% are optimistic about the development of AI Token and believe that it will become the main driver of market growth. This shift in opinion may herald wider mainstream adoption and technological innovation.
Nearly 45% of respondents entered the crypto space in 2024, but users' daily trading activity remains high, with 31.09% of users maintaining regular trading.
Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.
Main text
As we approach the end of 2024, we conducted a survey among Binance users to understand the community's views and expectations regarding the future development of cryptocurrencies. The survey attracted over 27,000 users from six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrencies, regulatory changes, and trends in user behavior. Here are some key trends revealed in the survey.
Expectations for the crypto market in 2025
Many users believe that the crypto industry will become more mature and closer to real life in the coming year. 19.39% of respondents anticipate that regulatory measures for cryptocurrencies will be further strengthened; 16.1% believe that traditional financial institutions and institutional investors will participate more in the crypto market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Token may lead a new trend in the market
In emerging fields, AI Token is considered the most promising market driver for 2025. 23.89% of respondents expressed their belief that AI Token will be a major force driving market growth, showing high expectations for its future development. Memecoin ranks second with a support rate of 19.09%, followed by DeFi Token and Layer-1 Token, which account for 12.37% and 12.28%, respectively. It is important to note that this data reflects user opinions and does not represent Binance's official stance, nor does it constitute investment advice.
Most popular crypto assets: Memecoin, Bitcoin, and BNB
Among the crypto assets most commonly held by users, Memecoin ranks first with a holding rate of 16.1%. Bitcoin follows closely behind at 14.44%, while Binance's own BNB ranks third at 14.23%. Interestingly, the holding ratio of BNB exceeds that of Ethereum (ETH), which stands at 10.95%. Other mainstream Layer-1 Tokens account for a total of 10.38%. This indicates that Memecoin is not only a current popular asset but also one of the categories users are most looking forward to in the future.
New users: cautious but active
The survey results indicate a significant influx of new users into the crypto market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering within the past six months and 20.60% joining in the past year. Despite many new users still being in the exploration phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and veteran users within the Binance community.
Moreover, 43.97% of users allocate less than 10% of their total assets to cryptocurrency, while 24.33% of users allocate 10% to 25% of their wealth to crypto assets. Notably, 31.09% of users trade daily, while 22.91% trade once a week, indicating that trading activity remains vibrant.
Motivations for users joining the crypto market
The survey also revealed the main reasons users entered the crypto space. 22.4% of respondents indicated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% were attracted by decentralization and financial independence; additionally, 17.16% of users believe that the speed and convenience of cryptocurrency trading are important factors that attracted them.
Preferences for using Binance products
The survey shows that Binance spot trading is the most popular product among users. Of the 27,000 respondents, 25.89% stated that spot trading is their preferred choice; followed by Binance Earn, with 25.34% of users utilizing its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. This data reflects how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides valuable insights into user preferences, expectations, and behaviors, serving as a reference for moving towards 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, demonstrates the growing maturity and strong resilience of the crypto market.
With the continued development of trends such as strengthened regulation, accelerated adoption, and innovative blockchain applications, Binance will continue to provide tools and resources for global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!
