When talking about Justin Sun, there are always some hot news about him: spending more than 6 million US dollars to buy a banana, becoming "Your Excellency", investing in projects supported by the Trump family... He seems to have never stopped attracting public attention. And this time, he has once again announced his goal - to become the "Musk" of the cryptocurrency circle.

Spend money to support the Trump family project

Recently, foreign media reported that Justin Sun invested $30 million in World Liberty Financial, a cryptocurrency project supported by the Trump family. The project was originally short of funds and was $10 million short of its target, and the Trump family's profits were about to go down the drain. As a result, Justin Sun made a brilliant appearance, directly made up the money, and also became a consultant for the project.

Some people say that this investment may be a signal that he wants to have a good relationship with the family of President-elect Trump. After all, Sun Yuchen has recently been targeted by the U.S. Securities and Exchange Commission (SEC). The SEC accused him of selling unregistered securities, manipulating token prices, and paying celebrities to advertise. In the face of these allegations, Sun Yuchen, as always, "strongly denied".

The king of gimmicks: using bananas to gain attention

Justin Sun always has a way of getting in the spotlight. He spent $6.2 million to take a photo of a banana taped to a wall, and then ate it in public. This move not only caused a stir in the media, but also triggered a controversy over the independence of news editors - because Justin Sun's team put pressure on the removal of the relevant reports.

“I want to be the Musk of the cryptocurrency world”

Sun Yuchen has expressed his admiration for Musk more than once. He said that when he was studying in the United States, he became fascinated by Tesla and Bitcoin, and decided to change the trajectory of his life. In 2017, he launched the Tron blockchain, claiming to be a faster and cheaper alternative to Ethereum. Although he was later accused of plagiarizing the white paper by Ethereum founder Buterin, he still moved forward in a high-profile manner.

Recently, he said bluntly: "I want to be the Musk of the cryptocurrency world. Although many people think my behavior is too crazy, I believe that what we do will eventually bring great results."

Moving forward amid controversy, constant topics

Sun Yuchen's business empire extends far beyond TRON:

  • He once spent $28 million to buy the first seat for space travel on Bezos' Blue Origin, but he has not yet set off;

  • When FTX collapsed, it announced that it was considering taking over the assets, but nothing came of it;

  • In 2019, he spent $4.6 million to have dinner with Buffett, but ultimately failed to convince the "God of Stocks" to invest in Bitcoin.

What’s more interesting is that according to statistics from a crypto analysis company, nearly half of the world’s illegal crypto transactions last year occurred on the TRON blockchain. However, Sun Yuchen is not convinced, and his spokesperson said that as a blockchain platform, they cannot be responsible for user behavior.

Musk in the cryptocurrency world, or the drama queen in the cryptocurrency world?

No matter what the outside world thinks, Justin Sun always goes his own way. Every step he takes in the crypto world seems to be trying to imitate Musk, relying on gimmicks and controversies to gain attention. But can he really become the "Musk" of the cryptocurrency world? At least for now, the spectators will have to wait and see.

After all, Justin Sun’s story is never boring.