16. Proximity Effect
When a group of people is reporting work, the last person to speak is often more convincing, which is why leaders usually speak last.
17. Generation Effect
Learning existing material is far less effective than learning through hands-on experience. Only by actually doing it yourself can you truly know how to proceed.
18. Peak-End Rule
If a person does 99 good things but makes one bad mistake, they are seen as a bad person. Conversely, if they commit 99 bad acts but do one good deed, others will regard them as a good person!
19. Hippocampus Effect
In daily life, we often encounter someone and feel like we've seen them before, or we pass by a place and feel like we've been there. This sense of déjà vu may be due to your brain recalling some movie or novel you've seen before, making it feel familiar.
20. Sour Grapes Effect
Those who are deeply insecure often wish to see others fail. Those who flatter the strong tend to be irritable towards the weak. For example, men who achieve little outside may become more domineering at home.
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