Bitcoin Suisse was founded in 2013 and is headquartered in Zug, Switzerland. It is one of the earliest cryptocurrency financial service providers in Europe. The company offers a comprehensive range of services, including trading, storage (such as providing secure wallet solutions), and custody services for cryptocurrencies.
Foreword

The macroeconomic environment will fundamentally ease and support a soft landing.
Bitcoin (BTC) will become a strategic reserve asset for the United States, with other sovereign nations likely to follow suit.
Bitcoin's price will surpass $180,000, approaching historical highs.
Bitcoin's volatility will be lower than that of major tech stocks, indicating its gradual maturation into an institutional-grade asset.
Financial giants will launch institutional-grade Rollups on Ethereum.
Ethereum staking ETFs will result in adjusted capital flows exceeding those of Bitcoin.
Bitcoin's dominance will peak before the end of the year.
Ethereum's monetary policy will become its anchor, accelerating its transition toward 'currency' attributes.
The altcoin season will peak in the first half of 2025, with market capitalization growing fivefold.
Solana will solidify its market position as a top general-purpose smart contract platform.
The wealth effect will drive an NFT boom in the latter part of the cycle.

The U.S. election triggered what may be the largest paradigm shift in the history of digital assets. This marks a dramatic change in the regulatory environment as the world's largest economy transitions from strict, restrictive regulations to an institutional embrace. It can be said that this is a plot twist—from the 'Suffocation Action 2.0' that suppressed bank services to discussions about establishing a national strategic Bitcoin reserve. This process indicates a fundamental shift in the government's stance on digital assets, far exceeding Bitcoin ETFs or BlackRock's tentative engagement with crypto assets. Crypto Political Action Committees (Crypto PACs) spent over $130 million in the elections, achieving bipartisan victories and shaping the most pro-crypto Congress in history. We believe the upcoming era will mirror the 'late 1990s internet boom' in the cryptocurrency space. At that time, a relaxed regulatory environment and friendly policy frameworks unleashed a wave of innovation. However, as with all political commitments, words are cheap, and we will closely monitor whether the new government truly fulfills its promises. Against the backdrop of broken ETF records and unprecedented institutional entry, traditional financial giants are not just dipping their toes into the crypto space but are fully committed. However, the development landscape far exceeds traditional finance, with emerging fields such as DePIN, DeSci, and DeAI no longer just narratives but real solutions to actual challenges. Polymarket has crossed the chasm, and the development of on-chain privacy technologies and advances in institutional-grade DeFi provide even more exciting reasons for the next wave of crypto adoption. Transforming the above content into more actionable substance, (2025 Outlook) predictions attempt to cover the breadth of the crypto market, addressing improved macroeconomic conditions and liquidity, which are crucial for sustaining the current crypto cycle, as well as Bitcoin's anticipated journey to reach historical highs. Further key themes include the rise of Bitcoin as a strategic reserve asset, increased adoption of Ethereum through staking mechanisms in institutions, and the resurgence of altcoins and NFTs. There are many topics worthy of in-depth exploration. Before delving into detailed analysis, I would like to express my deepest gratitude to Denis Oevermann, Wolfgang Vitale, and Matteo Sansonetti, whose outstanding research made this report possible. To our esteemed readers and friends: As we conclude another extraordinary year for the cryptocurrency space, we thank you for your continued trust and interest in our research. Although the holidays are a good time to rest, we also encourage you to keep an eye on market trends: all signs indicate that 2025 will be even more exciting.

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