Recently, many people are paying attention to the fat penguin

@PudgyPenguins Token$PENGU Online status

$Pengu’s airdrop was very generous. In addition to the fat penguin NFT holders, it also shone on the wallets of many cooperative ecological project holders.

Because it is so generous, the total number of wallets holding the token is close to 500,000 within two days after the token was launched.

The most touching thing is that because Moonlight has been staking BNB, he can directly get the airdrop through @Binance Binance’s latest HOLDer event

Simply put, it means making money while lying down.



Moonlight started following @LucaNetz, the CEO of Fat Penguin, on Twitter last cycle, and read his history of success. Coming from a single-parent family, he started doing business when he was a teenager, which is really inspiring!

I have been following them for two consecutive cycles. Fat Penguin's project operation can be said to be textbook level.

Because I am very interested in operations, Moonlight will analyze the reasons for the success of Fat Penguin!


When Moonlight was communicating with the CEO of Fat Penguin on Twitter last year, he mentioned that he would buy a Fat Penguin doll for my elementary school sister for Christmas.

Because the fat penguin doll I bought as a Christmas gift last year was very effective, I will still buy it again this year

Of course, Fat Penguin is not just about its cute penguin image and active community. The strategic thinking behind the project is the key to making it stand out.

From the early NFT projects, it has expanded to a wider ecosystem, involving branding, various peripheral products, virtual games and other fields.

Fat Penguin plush toys, clothes and other products have long been successfully introduced into Walmart and Target in the United States, which are the largest supermarkets in the United States, making Fat Penguin dolls a popular choice for holiday gifts.



Also, I don’t know if you noticed?

The number of followers on the Fat Penguin's Instagram account has surpassed its Twitter followers since last year.

I personally like to watch the various short videos and four-frame comics on the Fat Penguin Instagram account.

The healing style of the painting is super relaxing and makes me want to share those works with my family and friends.
No wonder, the number of followers on Fat Penguin’s Instagram has exceeded 1.7 million!

This cross-domain expansion makes the image of the fat penguin not only a representative of Web3 art, but also brings huge Web2 resource support to the entire ecosystem.

In other words, the project’s influence has expanded from the virtual space to physical retail, further boosting its brand awareness.

Taking all these details into consideration, it actually deepens many people’s belief that the entire Fat Penguin ecosystem can continue to operate in the long term.

At least, Moonlight herself believes it.



Let’s talk about financing

In July 2023, Fat Penguin announced that it had received $11 million in financing led by Peter Thiel.

Who is Peter Thiel?

He is the co-founder of PayPal and has been active in Web2 investment and innovation for a long time.

This financing represents the recognition of Fat Penguin in the capital market, and also means that it has obtained the support of Web2 resources and opened the door to cooperation with mainstream enterprises.

I personally think that Fat Penguin has a good chance of becoming a brand similar to the "Disney" in the crypto space.

What do you think?



Of course, in addition to developing traditional industries, Fat Penguin's parent company will also launch an important expansion project in Web3 @AbstractChain

Because Moonlight had participated in @AbstractChain's mission before, he also received the $Pengu airdrop this time, and was also followed by the official Twitter account. I was very touched.

This project is very important to the Fat Penguin ecosystem. As a Layer 2 blockchain, it will also bring greater user-friendliness to the Web3 field.

Simply put, the goal is to provide traditional retail consumers with an easier channel to enter the Web3 world (especially those who have bought the fat penguin doll will almost notice that there is an instruction manual in the product that teaches everyone how to obtain on-chain assets)



So, is it possible that Fat Penguin can become a breakthrough for converting a large number of users into Web3?

The chance is great!

Moreover, with the launch of the token, Fat Penguin has entered a deeper stage of development.

If you open the Binance App, you will find that in the past few days when the meme coin has fallen sharply, the price has remained at a certain level, indicating that there are still many people who believe in the ecosystem.

Combining the previously mentioned strong community foundation and the resilience from the Web2 and Web3 markets,$PENGU Although it has experienced a wave of selling pressure from paper hands, the overall situation is still relatively stable

In short, Moonlight hopes that in this cycle, more Web3 projects will be able to successfully break through the circle like Fat Penguin and bring in more new users.

Go!


$BNB