Pippi is not familiar with Pudgy Penguins, but is very interested in the story and development path of the fat penguin!
I plan to take a brief look at its history and see how Pudgy Penguins created an original IP through NFT!
The first time I came across Fat Penguin was when I was chatting privately with a friend and I discovered that her avatar was Lil Pudgys.
It should have been around October 2023. My friend’s posting style was very funny, and she used such a cute avatar, which made Pipi have a lot of good feelings towards her.
Now she has no updates and Pipi has lost contact with her. I miss my old friend!
➤ OKK, let’s get to the main content!
Pudgy Penguins was born in July 2021 and was created by a group of students and artists, with a total of 8,888 unique NFTs.
Taking over the "OG/Whale/Culture" identity represented by Punks and Apes, it has become a top NFT project in the art and fashion categories. (New York Times reporter Kevin Roose bought two penguins and wrote a hit article, and then a rare penguin facing left was sold for a sky-high price of 225 ETH, NBA superstar Stephen Curry bought a penguin for 3.5 ETH, etc.).
In August 2021, after the Fat Penguin NFT was issued, the official announced that it would airdrop "Christmas Penguin Eggs" to NFT holders, which triggered an increase in NFT prices. However, all the eggs that opened were unrecognizable fishing rods, which caused the community to ridicule and price drops.
After the fishing rod incident, it was revealed that the Fat Penguin team had taken away all the ETH raised, which made the community even more panicked and caused OpenSea to delist Pudgy Penguins.
Fortunately, the Fat Penguin community initiated a vote, directly fired the founder ColeThereum, and established a new leadership. This is another famous case of a community saving a project!
In December 2021, after the new team took over, it was announced that the "lil penguin" Lil Pudgy NFT would be airdropped for holders, with a total of 22,222 NFTs. The excess will be minted through public sales. (The little penguin NFT is a small penguin at the bottom of the screen. My friend used this as his avatar. Pipi had to click it to see the full picture of the little penguin, 🤣)
Later, Fat Penguin also did a lot of work on Web3. For example, it launched the Soulbound tokens TruePengu and PenguPins, which are mainly used for identity recognition and community recognition; launched Pudgy Bridge, which allows penguin NFTs to circulate on multiple chains and interact with other ecosystems. At that time, the concept of the metaverse was still very bright; cooperated with LayerZero to provide multi-chain support for the little penguin; and launched the Fat Penguin metaverse project Pudgy World.
This series of actions proves that Pudgy Penguins is still active in Web3, and the recent airdrop tokens have also allowed Pudgy Penguins to embrace the MEME culture!
❚ That’s not all!
Pudgy Penguins’ efforts and layout in reality are even more shocking!
In addition to regularly participating in various Web3 offline exhibitions, Fat Penguin also launched physical toys Pudgy Toys, which can not only be purchased online on Amazon, but also sold offline in Walmart supermarkets. This is exactly how IP is played in reality.
When Pippi knew that the physical toy of the fat penguin could be purchased at Walmart, he had an urge to buy one (but he didn't buy it due to geographical reasons).
At that time, Pippi's only knowledge of the Fat Penguin was limited to his friend's avatar, and he did not own the Fat Penguin NFT. It must be said that the cute and likable image makes the Fat Penguin still have a market offline.
🔻 The following information was unknown at the time!
Every Pudgy Toys toy comes with a redemption code. This QR code can be used to obtain an NFT of a decorative penguin, giving everyone the experience of opening a blind box.
The gameplay of blind boxes can also spawn a grand topic and a star company "Pop Mart". There is no one in the world who doesn't like scarcity and no one who doesn't like collecting.
Continuing to expand, Fat Penguin has also established a copyright profit method for NFT. People who hold NFT can sell their own NFT authorization, allowing the penguin image to appear in offline stores, and it is not limited to dolls, and this authorization can be charged.
Think about it, suppose this copyright gameplay appears on Pokémon, you own an NFT of Pikachu, and all Pikachu authorizations need to go through you. Do you know how much money you can make?
According to data released by Japanese media, the total economic revenue generated by the Pokémon IP exceeded $100 billion, of which (Pokémon) earned $1.8 billion from movies, more than $20 billion from games, and as much as $80 billion from peripheral merchandise.
This is a very scary thing, and it is also a long-term thing. If you own a fat penguin, you will have income after sleeping!
❚ Finally!
Fat Penguin CEO once summarized "Six Key Points for Creating NFTs of Globally Renowned Brands"
1️⃣ Marketing
2️⃣ Emotional Connection
3️⃣ Sustainability
4️⃣ Touchpoints
5. Experiences
6️⃣ Institutional Games (Game)
This time, Fat Penguin NFT embraces MEME, which is also the practice of these six points, and Pipi saw an article "PENGU will fill the last gap in the Solana ecosystem"!
I hope Pudgy Penguins will become a cultural symbol and an IP that connects offline and Web3!
------------------------------------------
Fat Penguin Token $PENGU is now listed on Binance!
Here’s a little money-saving tip! Use the link below to sign up for Binance and enjoy a 20% reduction in spot trading fees!
Registration link: https://binance.com/zh-CN/join?ref=VA0OUR3W
🔔 The information collected may not be completely correct. If there are any errors, I hope you can point them out. Thank you!
