Binance surveyed over 27,000 users to make predictions for 2025. The survey results show that the percentage of memecoins held by their customers is higher than that of Bitcoin, with 16% owning memecoins and 14% owning Bitcoin.
Binance remarks:
"The survey results show that memecoins are not only popular in the present but are also the type of digital asset that users have high expectations for in the future."
Furthermore, survey participants indicated that memecoins will be a major factor driving market growth in the coming year.
On-chain data shows that the total market capitalization of memecoins currently stands at $117 billion, with Dogecoin being the most actively traded currency. Meanwhile, Bitcoin's market capitalization has surpassed the $2 trillion mark.
Moreover, according to Binance's survey results, the percentage of BNB holders is higher than that of ETH, accounting for 10.95% of the total assets of survey participants. Other leading layer 1 tokens account for 10.38%.
Source: Binance
Memecoins compete with AI
In 2025, Binance users predict that AI tokens will lead the market, followed by memecoins.
AI tokens are seen as the type of digital asset with the strongest potential for price increase, with 23.89% of survey participants believing they will drive market growth.
Memecoins also enjoy significant trust. Not only do they hold a high amount of memecoins, but 19.09% of survey participants also believe that this segment will dominate the market next year, indicating high expectations, especially in a community characterized by strong speculation like Binance. However, considering the dynamics of this sector, the fact that some key indicators show signs of decline could be a warning signal. This may indicate that interest in these assets is gradually decreasing, or at least no longer maintaining the same level of excitement as before.
One factor to note is that nearly half of the survey participants are inexperienced individuals. This may increase the level of risk when investing in assets like memecoins, as new investors may not be aware of the strong volatility and the factors that affect the value of these assets. They can easily be influenced by short-term trends and rapid market changes, which can lead to unsustainable investment decisions.
This indicates that while memecoins may be attracting attention, relying on them as a long-term investment strategy may pose many risks, especially for those lacking experience in the crypto market.
The victory event in Donald Trump's election boosted the price of the memecoin DOGE by over 160% in November, proving that memecoins tend to have strong speculative tendencies.
Interest in memecoins is also reflected in Google search data. The term 'memecoin' reached its highest search volume of 100 on December 5 over the past 30 days but dropped to 66 on December 19. Meanwhile, the search volume for 'Bitcoin' decreased from a peak of 100 on the same day to 50.
Additionally, 12.37% and 12.28% of respondents believe that DeFi tokens and layer 1 tokens will have growth potential in the coming year.
Source: Binance
The rise of global users
The survey also indicates an increase in new cryptocurrency users. Nearly half of the respondents (45%) joined the crypto market in 2024, with 24.52% participating in the past six months and 20.6% participating in the past year.
"The Binance community is characterized by a balanced mix of experience levels, as 41.86% of survey participants have been active in the crypto market for one to five years, even though many new users are still on their way to establishing their foothold."
According to the survey, up to 43.97% of respondents stated that they allocated less than 10% of their assets to cryptocurrency, while 24.33% own between 10% to 25% of their cryptocurrency assets.
Additionally, trading activity remains strong, with 31.09% of survey participants trading daily and 22.91% trading weekly.
The survey shows that the main reason users continue to engage with the crypto market is the potential for rapid price increases of digital assets, which 22.4% of participants identified as the main motivation. Decentralization and financial independence are also important factors, affecting 18.78% of participants, while 17.16% believe that the speed and simplicity of transactions are decisive factors in participating in the market.
Source: Binance
The survey results show that BNB is preferred over Ethereum, reflecting Binance's influence on its own ecosystem. BNB provides utility within the Binance platform, including reduced transaction fees, which may explain why it is popular among actively engaged users. It may also indicate that Binance users primarily participate in trading and use specific products within the Binance network, rather than engaging in DeFi use cases or smart contracts on Ethereum.
It should be noted that Binance only conducted the survey among its users, not the entire crypto space, so the survey results may be biased.
https://tapchibitcoin.io/memecoin-danh-bai-bitcoin-token-ai-se-dan-dau-thi-truong-2025-binance.html