Binance surveyed over 27,000 users to make predictions for 2025. The survey indicates that their customers hold a larger proportion of memecoin compared to Bitcoin, with 16% for memecoin and 14% for Bitcoin.
Binance stated, “The survey results show that memecoin is not only popular in terms of current holdings but is also the type of digital asset that users are very much looking forward to in the future.”
Additionally, survey respondents identified memecoin as the main market growth source for the coming year.
On-chain data shows that the total market capitalization of the memecoin market is currently $117 billion, with Dogecoin being the best-performing coin. In contrast, Bitcoin’s market capitalization is over $2 trillion.
Moreover, according to Binance users, the amount of BNB holdings exceeds the amount of ETH holdings among survey participants, accounting for 10.95% of total ownership. Other top layer 1 tokens account for 10.38%.
Memecoin competes with AI in terms of growth
In 2025, Binance users predict that AI tokens will dominate the market ahead of other emerging sectors, followed by memecoin.
AI tokens are perceived as the digital asset with the greatest potential for price increases. 23.89% of survey participants believe they will drive market growth.
Interestingly, memecoin has 19.09% of respondents expressing confidence in their growth potential. As the riskiest investment, users have embraced them because they also offer significant profits compared to other cryptocurrencies.
Donald Trump's election victory caused the leading memecoin DOGE to rise over 160% in November. This proves that memecoin tends to be highly speculative.
This interest is also clearly reflected in Google's search data. The term “memecoin” reached its highest search volume of 100 on December 5 over the past 30 days, but has dropped to 66 on December 19.
In contrast, the search volume for “Bitcoin” has decreased from a peak of 100 on the same day to 50.
Additionally, DeFi tokens and layer 1 tokens reached 12.37% and 12.28%, respectively.
Traders have seized the global cryptocurrency market this year
The survey also highlights the increase in the number of new cryptocurrency users. Nearly half of the respondents (45%) entered the cryptocurrency market in 2024. 24.52% joined the market within the last six months and 20.60% joined in the past year.
Binance asserts, “The Binance community is characterized by a balanced mix of experience levels, as 41.86% of respondents have been active in the cryptocurrency market for one to five years, despite the fact that many new users are still in the process of establishing their presence.”
According to the survey, up to 43.97% of respondents have allocated less than 10% of their total assets to cryptocurrency, while 24.33% hold between 10% and 25% of their assets in cryptocurrency.
Additionally, trading activity continues to be strong, with 31.09% of respondents reporting daily trading and 22.91% trading weekly.
The survey explains that the main motivation for cryptocurrency users to stick with the market is the potential for rapid price increases of digital assets. 22.4% of respondents identified this as the main reason for their participation.
Decentralization and financial independence are also important drivers, affecting 18.78% of participants. However, 17.16% of respondents identified the speed and simplicity of transactions as a key factor in their decision to enter the market.
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