If a token issued by a developer goes unnoticed, it is necessary to consider whether its narrative direction aligns with current market demands and user preferences. By reassessing the chosen cultural elements, dissemination strategies, and the depth of emotional resonance with users, developers may find a more suitable narrative path, thereby enhancing the project's visibility and engagement in the market.
Memecoin is a carrier of the creation, transmission, and consensus of internet culture. It reaches the public through easily understandable narratives, driven by strong resonance, thus achieving expansion, re-dissemination, and value enhancement. By presenting specific cultural narratives and value concepts clearly to users through simple, unified token standards and economic models, users gain a sense of belonging and enjoyment within the community. Thus, Memecoin not only transcends pure speculative attributes but also gradually becomes a sustainable brand and cultural symbol as a spiritual bond among users.
Memecoin may be one of the iconic applications of the value internet era, created by users (developers as content producers) and distributed and interacted through decentralized exchanges (DEX) and other platforms; in this ecosystem, users are not only consumers of content but also disseminators and beneficiaries. While purchasing and using Memecoin, they assign higher market value to it. Continuous participation, sharing, and diffusion from users form a strong network effect, giving holders the opportunity to gain economic returns from token appreciation, further consolidating the community foundation and value consensus of Memecoin.
In the future, the process of issuing and participating in Memecoin will be closer to the experience of posting or watching interesting short videos on TikTok. A Memecoin that is interesting enough and can evoke emotional resonance will attract users like a short video, where they express their support by purchasing tokens (equivalent to liking and interacting). As user participation continues to rise, similar to TikTok or X's recommendation algorithms, the token will be promoted for wider dissemination and diffusion.
With the popularity of various coin issuance tools like Pumpfun and SlerfTools, the threshold for issuing coins has lowered, shifting the focus of competition from 'how to issue' to 'how to form consensus and value through culture and information dissemination', which is what is meant by narrative.
In the world of meme coins, narrative is not just packaging, but a core element that influences users' emotional resonance, dissemination depth, and sustainable value. For DEV, understanding different types of narratives and their advantages and disadvantages helps make more forward-looking decisions when issuing coins. By combining team strength, market conditions, and community demands, choosing or creating a truly vibrant narrative will move your Memecoin from a brief frenzy to deeper consensus and brand value.
The following guide will be based on the core viewpoints shared by Mai in the 'Narrative Chapter' of his post, providing suggestions and references for the DEV community when choosing narratives for issuing Memecoin. By sorting through the characteristics, advantages, disadvantages, and corresponding operational strategies of different types of narratives, this guide helps DEV teams find suitable directions and strategies for their projects in the ever-evolving Memecoin market.
I. Understanding the Narrative Value Formula
Narrative Value = Number of People Who Can Spread × Depth of Emotional Resonance
Before choosing a narrative, DEV should first clarify the essence of this formula. A truly high-value narrative must satisfy both 'breadth' and 'depth':
Breadth: The narrative theme can be quickly accepted by the public, lowering the user’s understanding threshold.
Depth: The narrative can evoke strong emotional reactions from users, triggering resonance and interaction.
The effectiveness of 'cat and dog' narratives lies in the fact that almost all users have an instinctive liking for such themes (deep emotional resonance) and can understand them without much explanation (wide dissemination).
II. Four Types of Narratives and Issuance Strategies
Mai categorizes narratives into four types: hot narratives, classic narratives, original narratives, and derivative narratives. When issuing Memecoin, DEV can choose a suitable direction from these four types based on their resources, target user groups, and team strength.
1. Hot Narrative
Characteristics: Short-term popularity triggered by sudden events or hot topics.
Advantages: Natural traffic can explode, making it easy to pump and pull up in the short term.
Disadvantages: The sustainability of popularity is difficult to predict, and competition in the same theme is fierce. After the heat cools down, price and popularity are hard to maintain.
DEV Suggestions:
If choosing a hot narrative to issue coins, it must be clear that most such projects are short-term games.
Needs quick pumping and consensus formation, and timely exit or transformation before the heat dissipates.
For teams with a 'big picture', it may be possible to settle the brand or community at the peak of popularity, but the risks are high and variables are large.
2. Classic Narrative
Characteristics: Based on classic IP known globally or commonly recognized memes.
Advantages: Low cognitive threshold, wide dissemination, users can understand its cultural background at a glance. Long-term value is solid, and leading projects can create brand effects.
Disadvantages: Strong IPs are often already occupied, competition is extremely intense, and new projects find it hard to emerge. The narrative's extensibility is average, with no more new stories to explore.
DEV Suggestions:
If a globally recognized IP can be acquired, it can form long-term brand value.
For newcomers, it is necessary to have excellent community management and marketing techniques, or a unique creativity to reshape classic elements in order to stand out in an already saturated narrative track.
3. Original Narrative
Characteristics: Completely self-created themes, without natural traffic and existing IP support.
Advantages: Strong extensibility, large shaping space, can autonomously define cultural connotation and development direction. Easier to build a unique spiritual resonance and 'CULT' atmosphere among coin circle users.
Disadvantages: Building influence and consensus from scratch requires extremely high demands on team operations, resources, publicity, and capital strength.
DEV Suggestions:
Original narratives are suitable for teams with long-term planning, rich resources, and excellent marketing capabilities.
Before issuing, the unique core idea (spiritual leaders, story background, community activity mechanisms) must be designed well to form strong originality and viral dissemination capability.
Ensure continuous operation; do not easily abandon the project, or it will be difficult to gain user trust.
4. Derivative Narrative
Characteristics: Based on successfully run 'leading narratives' to expand, vying for positions of 'Dragon Two' and 'Dragon Three'.
Advantages: After the leading project succeeds, the derivative track has short-term natural traffic and cognitive foundation. It can quickly attract funds and users who missed out on the leading project.
Disadvantages: Highly dependent on the performance of leading projects and the space in the sector; competition is fierce, and survival is difficult. The market cap of derivative projects is often limited by the leading ones.
DEV Suggestions:
If choosing derivative narratives, the timing and speed of issuing coins are crucial. It is necessary to launch quickly while the heat persists, striving to take the initiative.
Long-term value is not easy to establish; more suitable for short-term speculation. To break out, unique gameplay or innovative points must be added to the narrative foundation to escape the pure 'following the trend' impression.
III. Comprehensive Suggestions from the DEV Perspective
Clarify narrative positioning:
Determine which narrative route to take before issuing the coin.
If team resources are limited but there is an opportunity to seize a sudden hot topic, one can try out hot narratives, but be prepared to exit in a timely manner.
If you have excellent IP or brand resources on hand, choosing a classic narrative can form long-term advantages.
With solid operational capabilities, clear long-term planning, and strong financial backing, original narratives will open up greater future space for the project.
If you want to quickly try and make mistakes while leveraging the leading foundation, derivative narratives are a point of entry for short-term trading.
Strengthen dissemination and community building:
Meme is 'the game of dissemination'. Regardless of the narrative chosen, continuous content production (memes, funny images, short videos), strong community interaction, and viral marketing are key to success.
Especially for original narratives, it is necessary to use 'CULT' qualities and iconic spiritual leaders to drive the core fan base, constantly expanding the core community.
Responding to competition and cyclical changes:
Regardless of the narrative, competition exists. Hot topics can cool down quickly, classics may face homogenization competition, original narratives have a long journey ahead, and derivative narratives must keep a close eye on leading performance. DEV needs to have keen insights into market cycles and flexibly adjust strategies.
Focus on value accumulation:
If the goal is to shape long-term brand and influence, one cannot rely solely on short-term speculation. The narrative must continuously iterate, adding new stories and new ways to gradually accumulate lasting value, allowing the project to maintain vitality and influence through multiple meme cycles.
IV. Conclusion
In the ever-evolving Memecoin market, narrative is no longer just a packaging strategy but a key to opening user resonance, establishing dissemination depth, and realizing value accumulation. For DEV, understanding the narrative value formula and narrative classification helps clarify direction and positioning before issuing coins; in actual operations, through continuous content creativity, effective community interaction, flexible market responses, and in-depth exploration of value connotation, Memecoin can be endowed with a cultural core that transcends speculation. Whether it's seizing hot topics, delving into classics, original ideas, or leveraging derivatives, as long as consensus is formed in the narrative, there is a chance to transform a short-lived project into a sustainable brand and cultural symbol.
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