Setting a new standard for tokens: Current tokenomics is broken. Many protocols create tokens that offer little or no intrinsic value, backed by exaggerated stories and unfounded speculation.
Outcome: A vicious cycle has become the status quo in DeFi.
1. Tokenomics is broken. Most governance tokens rely on hype and speculation, leaving users with little value while insiders benefit.
2. $USUAL sets a new standard. It is a revenue-oriented token linked to the real economic value generated by the protocol.
3. Built for long-term growth. With a community-first allocation (90% for users) and a supply model linked to protocol revenue, USUAL ensures fair value redistribution.
4. More than just a stablecoin. USUAL connects the revenue of Real World Assets (RWA) on-chain and will expand to diverse assets, generating profits to drive sustainability and innovation.
A vicious cycle has become the status quo in DeFi: DAO tokens are launched, artificially pumped to unsustainable highs, and inevitably dumped to severe lows. This allows insiders to pocket profits while everyday users suffer losses. Worse, this system undermines trust, deters community participation, and hinders long-term growth. It is no surprise that serious financial experts ridicule current tokenomics designs. Until we break this cycle and rethink how to structure tokens, DeFi risks remaining a speculative playground rather than a true financial revolution.
USUAL is redefining Tokenomics: A new DeFi standard. At Usual, we are setting a higher standard. Unlike traditional governance tokens that rely on hype or provide vague, symbolic voting rights, USUAL is designed to be a real, valuable asset. Our token is not just a piece of paper—it is backed by tangible revenue streams generated by the protocol itself.
The foundation of this vision begins with USD0, our stablecoin, and a suite of creatively expanding products. Together, they form a unified liquidity incentive tool that brings revenue to Real World Assets (RWA) on-chain. This is just the beginning. Over time, we aim to integrate diverse revenue streams, ensuring the value behind USUAL continues to grow and develop. Our mission is clear: to establish USUAL as the gold standard for DeFi tokens, delivering real value to users who have long been underserved by a system prioritizing speculation over sustainability.
USUAL is not just a protocol; it is a gateway to a new era in decentralized finance—a time when tokens represent opportunity, stability, and innovation. How USUAL works USUAL is designed to be a truly valuable long-term asset. This is a revenue-based token with economic rights to the revenue generated by the DAO, allowing users to grow the protocol while prioritizing the community over insiders.
Supply: A model built for growth and sustainability. The USUAL supply is designed to be directly linked to the revenue generated by the protocol and helps users engage with the protocol's development. Every day new USUAL is created and distributed based on the revenue generated by the protocol. This supply is designed so that the growth rate of USUAL never exceeds the growth rate of the treasury, further forcing USUAL holders to bear the growth of the protocol.
There are three main pillars that USUAL's supply adheres to:
Progressive scarcity (Growth exposure level): As the protocol grows in TVL, fewer USUAL will be issued per TVL. Therefore, the intrinsic value per USUAL increases as the protocol grows in TVL—directly forcing USUAL holders to bear the growth of the protocol.
Revenue-based: The issuing supply is directly linked to the revenue generated by the protocol. Making the distribution of USUAL fair as it is based on the value brought to the protocol.
Emission limit ratio: The usual emission per revenue generated by TVL will never be lower than the initially set rate.
These three pillars are integrated into the mathematics behind the supply to create unique supply dynamics. Once minted, USUAL will be allocated to the community. Allocation: Community empowerment priority. The allocation of USUAL tokens is built on the philosophy of putting the community first, ensuring that the majority of value directly benefits users. An impressive 90% of the token supply is allocated to the community, distributed through rewards and ecosystem incentives. In contrast, only 10% is reserved for insiders, which is different from the industry standard where insider allocation typically ranges from 25% to 50%. Additionally, 10% of the token supply is specifically allocated for those staking USUAL. This mechanism not only rewards long-term commitment to the protocol but also minimizes inflation, preserving the token's value over time. This design emphasizes Usual's mission to ensure sustainable value transfer to the community, fostering long-term engagement and trust. Revenue from everything: Unlocking the true potential of DeFi. The revenue potential behind USUAL is not surprising.
Consider this: centralized players like Tether and Circle generated a total of over $10 billion just in 2023, yet they did not redistribute this value to their users.
USUAL turns this model upside down, aiming to capture this tremendous value and pass it directly to the community. The focus of this vision is USD0, a liquid staking token that enhances value creation.
By locking USD0 into USD0, users ensure access to expected cash flows from the protocol. This innovative system not only encourages participation but also lays the foundation for long-term sustainability, ensuring that users are at the core of Usual's success.
As the value of USUAL is inherently linked to protocol revenue, expanding revenue streams will be crucial for the token's growth. By connecting Real World Assets (RWA) to DeFi and introducing diverse revenue opportunities, Usual is shaping a future where the prosperity of the protocol reflects the prosperity of its users.
USUAL is rewriting the rules with USUAL, a token designed to prioritize users, redistributing the true value created by the protocol's growing ecosystem and diverse revenue streams.
Be part of the transformation. Be an owner, not just a user. To learn more about how USUAL works, check our official information:
https://usual.money