There is a company that is buying more Bitcoins than anyone on the planet. It's a crazy bet and it makes quite a bit of sense. MicroStrategy has already purchased over 423,000 bitcoins. And it is not going to stop doing so. Its value is directly associated with the value of the cryptocurrency, but that comes with significant risks.

Between 2011 and most of 2020, MicroStrategy's market capitalization fluctuated between 1 billion and 2 billion dollars. Today its capitalization is 85 billion dollars, and the blame lies with a cryptocurrency: bitcoin. What has happened? Let's see. What is MicroStrategy? Founded in 1989 by Michael J. Saylor (in the picture), Sanju Bansal, and Thomas Spahr, the company began developing software solutions that allowed companies to analyze data and make decisions. In the following 30 years, things did not change much, and although the company grew significantly, it seemed to stagnate in the last decade. And then something happened.

Let's buy bitcoins. In August 2020, Saylor announced that his company would buy bitcoins as part of its strategy to have a capital reserve. At that time, he spent 250 million dollars to buy 21,454 bitcoins, at a cost of 11,863 dollars per bitcoin. At the moment, a bitcoin is worth over 97,000 dollars. That initial bet was just the beginning.

Let's buy (many more) bitcoins. Since then, MicroStrategy has not stopped buying bitcoins, and in fact, in recent weeks its bet on this cryptocurrency has doubled despite the price reaching historical highs. Between November and December 2024, it has invested nearly 100 billion dollars to purchase 171,430 bitcoins.