In 1984, #RichardBranson was on his way to the British Virgin Islands when his flight was unexpectedly canceled.
Determined to get to his destination, he decided to charter a private plane.
To make this feasible, he wrote 'Virgin Airlines' on a blackboard along with a ticket price of $39 and went around the airport inviting other stranded passengers to join.
This temporary solution not only helped him reach his destination but also sparked the idea that air travel could be done differently, focusing on better customer service.
This experience ultimately led to the establishment of #VirginAtlantic, which has evolved into a major player in the aviation industry by challenging the status quo.