BlockBeats News, December 13th, at Taipei Blockchain Week, Cecilia Hsueh, the co-founder of consumer-grade public chain Morph, shared an exciting three-layer growth strategy aimed at driving the mass adoption of Web3 in a consumer-friendly way. Let's take a look at these interesting plans! 🎉

First, Morph's first-layer strategy is to transform DeFi projects. Traditional DeFi projects can be daunting, but Morph is working to change that. For example, they launched Kaboom, which provides a seamless trading experience through Telegram, making it easier for new users to get started. This design not only lowers the entry barrier but also simplifies the flow of funds and withdrawal processes, making DeFi less mysterious.

Next, the second-layer strategy focuses on on-chain application scenarios. Morph hopes to bring everyday users onto the chain through innovative projects. An interesting example is the Impackt project, which introduced AI physical coaches in its early stages, helping users exercise while earning token rewards. Such an incentive mechanism undoubtedly adds motivation for users to participate, bringing blockchain technology closer to everyday life.

Finally, the third-layer strategy is payment solutions. Morph is developing Morph Pay, a tool that supports fiat and crypto payments, aimed at simplifying the transaction process. This way, users can more easily use blockchain services without worrying about cumbersome payment steps.

Cecilia Hsueh also stated that in the future, Morph will continue to promote the transformation of blockchain from technology to consumer-grade through innovative technologies and user-friendly product designs, bringing real value and convenience to users. This vision undoubtedly fills people with anticipation.

What are your thoughts on these strategies? Feel free to share your views and insights in the comments! Let's imagine the infinite possibilities of the blockchain future together!