New York Red Bulls’ home stadium renamed, “Sports Illustrated” spreads across football game scenes
The New York Red Bulls and Sports Illustrated Tickets recently announced a landmark 13-year partnership and will move into the 25,000-seat former Red Bull Arena in Harrison, New Jersey. Renamed "Sports Illustrated Stadium". This is the first time in the 70 years since Sports Illustrated was founded that it has launched a large-scale layout for the naming rights of sports venues. As soon as the news came out, it immediately attracted widespread attention from the sports world and regional fans. It is expected that the stadium will become a new indicator of sports entertainment in the future.
According to the agreement between the two parties, starting in 2026, Sports Illustrated Tickets will become the 'official ticketing partner' for all events at (Sports Illustrated) Stadium, covering home games of New York Red Bulls and NJ/NY Gotham FC, international football matches, youth activities, concerts, viewing parties, and various other live events. This global-level cooperative vision aims to optimize ticketing and fan experience through blockchain technology to strengthen fan loyalty and further expand visibility.
Image source: Sports Illustrated Tickets New York Red Bulls recently announced a milestone 13-year partnership with 'Sports Illustrated Tickets'.
Blockchain introduces ticketing, revolutionizing fan experience.
Notably, Sports Illustrated Tickets intends to fully support all events at the stadium through its blockchain ticketing platform 'Box Office' starting from the 2026 season. This platform was jointly created by Sports Illustrated and blockchain partner Ava Labs and will utilize the Avalanche blockchain to ensure the uniqueness and security of each ticket. Due to the transparency and immutability of blockchain, it can effectively eliminate counterfeit tickets while providing fans with diverse benefits, including exclusive digital collectibles, limited-time offers, and customized content.
It is worth mentioning that Sports Illustrated Tickets plans to integrate its digital 'Fan Cover' experience into all stadium events, ensuring that attendees can take home a unique souvenir from that day. Through blockchain, these 'NFTified' tickets will not just be entry credentials but will become digital memorabilia for fans, making it easy to collect, share, and even trade securely in the secondary market in the future.
Enhanced audience experience, Club SI provides high-end services.
In addition to technological innovation, Sports Illustrated Tickets will also introduce the 'Club SI' premium hospitality experience at (Sports Illustrated) Stadium. This hospitality model has received high praise at the Super Bowl, Kentucky Derby, and F1 events. After being introduced to the stadium, it will offer VIP benefits, exquisite dining, live entertainment, and flexible pricing options, making it affordable for fan families to freely enjoy a high-quality viewing atmosphere. Through this initiative, both parties hope the stadium can become the preferred venue for sports and entertainment events in the Greater New York area.
Marc de Grandpré, President of New York Red Bulls, stated: 'We are incredibly excited about this groundbreaking long-term collaboration. Sports Illustrated Tickets shares the values of commitment to a quality fan experience with the Red Bulls, and in the future (Sports Illustrated) Stadium will establish a more significant position in the sports and entertainment industry. We are also honored to have the Red Bulls call this home, creating unforgettable memories together.'
Innovation and tradition collide, looking forward to diverse cooperation prospects.
From this collaboration, it is evident that (Sports Illustrated) Stadium not only represents a change in naming a space but also signifies the trend of the sports industry moving towards digitization and smart integration. Through a highly integrated blockchain ticketing platform and premium hospitality solutions, audiences will enjoy an unprecedented immersive experience in the future. At the same time, the collaboration between Sports Illustrated and New York Red Bulls is expected to expand both parties' diverse development in media, cultural creativity, and ticketing industries.
Overall, this 13-year partnership will not only make (Sports Illustrated) Stadium an ideal stage for sports and entertainment events but also has the potential to redefine fans' and viewers' imagination of the live experience, becoming an innovative model for the next generation of stadiums.
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'Sports Tickets NFTified! Sports Illustrated collaborates with New York Red Bulls, how to make ticket purchasing more innovative?' This article was first published in 'Crypto City'
