Corporate treasuries are at a critical turning point in the face of global economic instability. Indeed, the National Center for Public Policy Research (NCPPR), an influential think tank based in Washington D.C., has submitted a groundbreaking proposal to Amazon. The organization calls on the e-commerce giant to invest a portion of its $88 billion in reserves in bitcoin, a crypto whose value has exploded by 1,246% in five years. By highlighting bitcoin’s spectacular performance and its potential as a bulwark against monetary erosion, this initiative aims to protect the value of Amazon’s assets in a context of high inflation. While this proposal will be discussed at the shareholders’ meeting in April 2025, it raises major issues regarding the evolution of the financial strategies of large companies and the growing role of crypto in the global economy.
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