Original | Odaily Planet Daily (@OdailyChina)

Author | Nan Zhi (@Assassin_Malvo)

Tonight, BNB started a violent surge, climbing from a low of 622 USDT to a high of 779 USDT, with a 24-hour increase of up to 25%. In addition to BNB, BNB ecosystem tokens have also risen across the board, with CAKE increasing by 29% in 24 hours, LISTA rising by 13%, and BNX rising by 12%.

Pancake also launched an imitation Pump platform this afternoon, and the leading token CAKEDOG launched on that platform quickly reached a market value of 7 million USD at its peak, currently reported at 3.3 million USD.

CZ has also been vocal recently, and combined with his hint yesterday about the altcoin season, the BNB Chain ecosystem may once again replicate the glory of the last bull market.

What is BNB Chain doing?

The rise of BNB Chain can be traced back to early 2021, when Ethereum completed the construction of DeFi gameplay and infrastructure. However, due to Ethereum's inherent capacity issues, it gradually became a 'noble chain,' making it difficult for ordinary users to bear the high Gas fees, leading to an increasing demand for alternatives to Ethereum.

BNB Chain has coincidentally caught the overflow traffic from Ethereum. Its relatively low Gas fees, support for rapid project migration, and EVM compatibility have propelled its rapid development, successfully seizing the core growth point of blockchain games that year.

Over the past three years, BNB Chain has continuously improved its underlying infrastructure and supported the development of ecological projects. Recently, BNB Chain has once again intensified its efforts in the public chain market, aiming to compete with other Layer 1 chains.

First, in terms of infrastructure, the BNB Chain ecosystem DEX Pancake launched the MEV protection feature MEV Guard last week. This feature can be activated using a dedicated RPC launched by Pancake in conjunction with 48 Club.

In terms of operations, since another dimension took over BNB Chain, the frequency of Spaces has significantly increased, beginning to reach out to users and ecological developers.

In terms of production and research, we can also see Fork-type products such as BinaryX's transformed development four.meme, Pancake's imitation Pump platform SpringBoard, and innovative platforms like Aspecta supported by Binance Labs, showcasing the enthusiasm for innovation and keeping up with popular narratives in the BNB Chain ecosystem.

Wealth creation effects are needed to attract retention.

Previously, when four.meme was launched, the leading token based on that platform, binancedog, surged to a market value of 15 million USD overnight, but then continued to plummet to zero.

Looking back at various chains and projects that attracted users through pump imitations, most 'crash' within a day. Only SunPump has maintained for a longer period. Why is that? Because on SunPump, multiple leading tokens such as Sundog and Sunwukong have continuously taken turns, resulting in high user retention, which is a standout aspect of Pump.fun itself.

In the current age of meme dominance, the lack of wealth creation effects makes it difficult to reverse the situation. BNB Chain is embracing positive new trends, but whether it can return to its peak remains to be seen.