How to Create and Capture Value:
Creating value is certainly a collaborative process, while capturing value naturally involves competition. To create value, one cannot go it alone; it is essential to recognize the need for mutual reliance. Creating value requires close cooperation with customers, suppliers, employees, and others. This is the path to developing new markets and expanding existing ones.
However, the accompanying question is how to distribute the value created. This is competition. Creating the value you can capture is fundamental to business operations,
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