The Binance Square Chinese community released a pioneering video yesterday afternoon, which is a short drama of its own belonging to the crypto world: (Rebirth: I Became the Secretary of the Boss in the Crypto World).
Although the overall style is quite awkward, it cannot be denied that the cast is luxurious and there are many beautiful women, such as #币圈霸总 played by @Sure5J and the female secretary played by Lin Xiaowan @K线教主 and the butler played by @小鱼 .
Now the first episode has been released, and everyone can watch it from @币安中文社区 . The drama also features many classic lines from the crypto world, such as the one in the K-line drama: 'A day in the crypto world is like ten years in the human world.'
Despite the cliché plot, it's a short drama, and without enough sweetness, no one will watch it. This move also sets a precedent, and if the official does well this time, it will bring considerable traffic to the crypto world and Binance.
But everyone should not think that the short drama released by Binance is just for entertainment.
I think the first thing is to enhance Binance's brand awareness in the outside world.
Secondly, the short drama can present the basic knowledge of the cryptocurrency market to us users in a relaxed and humorous way, promoting the healthy development of the entire market.
The third point is that the short drama can include soft advertisements for content marketing. This is actually another attempt to promote one's brand and services through non-traditional billboards.
The fourth point is that it increases interaction in the square, attracting more people to join the square's ecosystem.
This is just my personal opinion 😂
In any case, this is a new attempt, and I hope everyone supports it.