ChainCatcher news, reported by CEO Today, Apple CEO Tim Cook revealed in a recent interview that he has personally held Bitcoin for three years as part of his diversified investment. However, Cook made it clear that this investment is a personal action and is not related to Apple. Apple will not incorporate cryptocurrency into its business model in the near future or in the future, including payment systems or corporate investment portfolios.
Cook pointed out that the potential of Bitcoin is worth attention, but Apple still maintains a cautious attitude towards emerging technologies. Currently, Apple is focused on core product lines such as smartphones, computers, wearable devices, and related services, rather than venturing into the highly volatile cryptocurrency market. At the same time, although Apple allows cryptocurrency wallets and blockchain-related applications to be listed on the App Store, there are no plans for further direct involvement in the cryptocurrency ecosystem.
Compared to companies like Tesla that openly embrace Bitcoin strategies, Apple has chosen a conservative route, reflecting its brand's core values of stability and user security. Cook's statement, while showing his personal acknowledgment of Bitcoin, also clarifies Apple's position of adopting a wait-and-see attitude in the cryptocurrency field.
